Webinar Recap: Key Insights on YouTube Localization and Monetization

Thanks to everyone who joined our webinar, “YouTube Monetization: 5 Countries in 3 Months” hosted by Anton Selikhov Rask AI’s CPO. In this session, we explored YouTube localization with Lukáš Záhoř, one of our first and most valued clients who adopted Rask AI from its earliest days. 

Lukáš Záhoř

Fameplay TV Chief Producer

Rask AI saved Fameplay TV’s business model

‍Previously, we published a case study featuring Lukáš. Check it out if you want to learn more about the localization process. In this webinar, we dive deeper into YouTube monetization and other key strategies.

Lukáš shared extremely valuable information on pioneering with Rask AI. Here we’ve gathered the key highlights from our chat.

Webinar Highlights

• Adopting AI for a business without fear 
• Strategizing your business localization
• Getting maximum from Rask AI
• Tips from Lukáš: How to distribute and monetize your localized content

Meet Lukáš Záhoř from Fameplay TV

Let’s reintroduce Lukáš Záhoř, the Chief Producer of Fameplay TV, a Czech internet television available through its web platform, mobile applications, smart TV app, and YouTube. 

Unfortunately, producing non-mainstream content limited monetization opportunities. YouTube Ad revenue was an option, but the market was limited by only 10 million Czech speakers, product placement in edutainment was limited, and other platforms weren’t sufficient. Fameplay TV found themselves in a crisis. 

Lukáš Záhoř

Fameplay TV Chief Producer

We were no longer able to finance the production of loss-making edutainment.

Important to mention, that Lukáš’s mission at Fameplay is “to introduce and implement the best generative AI tools in real use cases for the media industry”. So the idea of trusting in AI was there even before Lukáš found Rask AI.

To improve financially, they needed to produce more videos while keeping costs down and increasing advertising revenue. Lukáš set the goal for the company: create 500 videos a week without turning on the camera. The question was how?

Finding Rask AI and paying the first bill

In March 2023, Fameplay discovered a new dubbing tool on a website that gathers information about AI products. Finding Rask AI was a historical moment for Fameplay TV. 

Lukáš Záhoř

Fameplay TV Chief Producer

Finding Rask AI was the moment we understood that our goal wasn’t to produce 500 new videos but to localize existing ones. We made our first payment. Many things have changed, but it was our first touch, and we’ve been heavy users ever since. We now produce almost 5,000 minutes of content using Rask AI for various cases.

How Fameplay TV Monetized 5 YouTube Channels in 3 Months

They started with “Životy slavných,” its Czech version, and dubbed it in English with Rask AI. This was a “bridge version” that was further dubbed into Spanish, German, Russian, Polish, French, etc.

Lukáš shared how they were able to monetize their content so quickly. First, by having a good topic and frequent releases, they were able to attract a significant audience. It usually takes a year of patience, but they managed it in three months thanks to this frequency. They also used Shorts to promote content. 

Global Scale with Rask AI

Thanks to Rask AI, Fameplay TV shifted from producing local content to global content! Now they operate in 9 languages instead of 2 and manage over 100 content channels on 8 platforms.

‍‍‍In addition to using Rask AI for dubbing their channels, Fameplay TV also uses Rask AI as a business tool for their clients. They use the strategies they’ve perfected on their projects and now apply them to their clients. 

Why Rask AI?

Exceptional tools quality:

• Multi-language translation implementation
• User-friendly pricing: Rask AI offers the best price/quality solution
• Interface development and speed of innovation
• High-quality Lip-sync
• Custom Voice Clone library

Overall philosophy:

• Maria Chmir’s (CEO and founder at Rask AI) mission is to make education more accessible
• Friendly attitude of all team members
• Rask AI and Fameplay simply grew up together

How to Use Rask AI: Tips from our customer

Distribution:

• Country-specific preferences = specific publishing plans
• Sensitivity to video title and thumbnail differs
• Communication with the audience
• Help from locals for titles and comments
• Honesty about the use of AI always works better

‍Monetization:

• Meeting monetization criteria may not mean immediate success
• RPM is region-specific
• More language channels rather than one channel with many language audio tracks

Check the Future Feature: Real-Time Call Translator

This webinar is particularly exciting as the Rask AI team introduced Real-Time Call Translator, a new feature we’re currently developing.

Soon, Rask AI will revolutionize video calls by enabling instant communication in multiple languages. Check out this preview video to see how it will work.
We’d love to hear your thoughts – would you use this feature?

Looking Ahead

We’re always working on delivering new information and leveraging dialog with our clients. If you are Rask AI’s user and want to present your case on one of our next webinars – contact us!

Get Started with Rask AI

If you are looking for video localization at scale, contact our Partnership Managers. Their consultative approach ensures they will understand your unique needs and offer you an efficient, cost-effective solution.