How Rask AI helped a Czech TV Company Break the Ceiling in Viewership

How Rask AI helped a Czech TV Company Break the Ceiling in Viewership

This case study is based on a video interview with Lukáš Záhoř, Chief Producer of Fameplay TV.

The client

Fameplay TV is a Czech internet television available through its web platform, mobile applications, smart TV app, and YouTube. Specializing in 'infotainment,' Fameplay TV produces a range of content, including short video segments, longer narrative series, and live-action shows, aiming to entertain and inform their audience.

Besides crafting their diverse content, Fameplay TV also offers production services to various clients and partners, primarily collaborating with sports organizations such as Olympic teams, support groups, cultural entities, and individual creators.

The challenge

Operating approximately 100 channels across eight platforms, Fameplay TV manages a significant volume of content production and distribution. However, as a Czech-based company, they soon hit a ceiling due to the limited size of the local market.

With only around 10 million Czech speakers, the available audience could not generate enough revenue to sustain the production costs. At the same time, the cost of traditional translation and dubbing was too prohibitive to consider. This situation was disheartening for the production team, who started considering shutting down some of the shows.

At this critical point, Rask AI emerged as a solution for localizing Fameplay’s content.

Lukáš Záhoř
Fameplay TV Chief Producer
At the beginning of this year, we decided not to turn our backs to AI, but to face it and try to get the most out of it for audio-visual production. And so we systematically started to test tools. None of the other players in the market has reached the quality of Rask AI. And it just keeps improving.

How Rask AI brings value

Importantly for Fameplay TV, Rask AI brings together transcription, translation, and overdubbing –  the necessary steps for adapting and sharing their content – into one convenient package.

Importantly for Fameplay TV
Lukáš Záhoř
Fameplay TV Chief Producer
The shows we translated with Rask AI still have the same sound of the voice of the original narrator. We didn't have to change it. We didn't have to go back to the editing room. We do it all online in Rask. Which is why we can afford it.


The process begins by converting episodes from Czech into English and removing complex phrases or idioms to simplify translation down the line. Later, the content is transformed into various languages before distribution. The production team begins by translating episodes into English and simplifying phrases or expressions. Afterwards, they adapt the content for other key markets, including Spanish, Portuguese, German, Russian, and French. The last step is creating highly shareable shorts from every episode.

A particularly successful example of this approach is “Životy slavných”, the 10-minute biographies show distributed by Fameplay TV. After the show gained over a hundred thousand subscribers in the Czech segment, the production team used Rask AI to translate and overdub the episodes into six other languages, each with its own YouTube channel.

In just three months, four of the channels became eligible for monetization on YouTube. To qualify for YouTube monetization, channels must amass a minimum of a thousand subscribers and 4,000 hours of watch time. Achieving this milestone in such a short period is remarkably fast, signifying high production quality and the demand for such content in diverse language markets.

Lukáš Záhoř
Fameplay TV Chief Producer
With Rask AI, you can quickly test whatever market you think is suitable for your content.


With hundreds of channels in their portfolio, Fameplay TV is now working on implementing this strategy across a wider range of shows to boost their reach and revenue.

Fameplay TV's early adoption of Rask AI was crucial for their localization journey. They actively tried out new features like Lip-sync and voice cloning, giving direct feedback to ongoing improvements and building a strong relationship with Rask AI.

Rask AI’s affordability, speed, and quality make it the platform of choice for Fameplay TV, helping them grow outside the box and fulfill their full potential in edutainment.

Eager to Expand Your Organization’s Impact?

Discover how Rask AI can help you communicate with a diverse audience in multiple languages.

FAQ

No items found.
Subscribe to our Newsletter
Only insightful updates, zero spam.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
No items found.

That's interesting, too

How to translate subtitles Quickly and Easily
Debra Davis
Debra Davis
7
min read

How to translate subtitles Quickly and Easily

May 20, 2024
#Subtitles
Top Online Tools for Translating SRT Files Quickly and Easily
Debra Davis
Debra Davis
4
min read

Top Online Tools for Translating SRT Files Quickly and Easily

May 19, 2024
#Subtitles
Putting the ‘Tech’ in EdTech With AI
Donald Vermillion
Donald Vermillion
10
min read

Putting the ‘Tech’ in EdTech With AI

May 17, 2024
#News
Switching to Rask AI allowed Ian to save £10-12k on localization costs
Maria Zhukova
Maria Zhukova
Head of copy at Brask
7
min read

Switching to Rask AI allowed Ian to save £10-12k on localization costs

May 14, 2024
#CaseStudy
Top 3 ElevenLabs Alternatives
Donald Vermillion
Donald Vermillion
6
min read

Top 3 ElevenLabs Alternatives

May 13, 2024
#Text to Speech
The Best 8 HeyGen Alternatives
James Rich
James Rich
7
min read

The Best 8 HeyGen Alternatives

May 11, 2024
No items found.
Improving Global Health: Rask AI Boosts Fisiolution's US Engagement by 15% and Elevates Worldwide Interaction
Maria Zhukova
Maria Zhukova
Head of copy at Brask
11
min read

Improving Global Health: Rask AI Boosts Fisiolution's US Engagement by 15% and Elevates Worldwide Interaction

May 2, 2024
#CaseStudy
Webinar Recap: Content Localization for Business in 2024
Kate Nevelson
Kate Nevelson
Product Owner at Rask AI
14
min read

Webinar Recap: Content Localization for Business in 2024

May 1, 2024
#News
Behind the Scenes: Our ML Lab
Maria Zhukova
Maria Zhukova
Head of copy at Brask
16
min read

Behind the Scenes: Our ML Lab

April 30, 2024
#News
Disrupting EdTech With Artificial Intelligence
James Rich
James Rich
8
min read

Disrupting EdTech With Artificial Intelligence

April 29, 2024
#News
Top 7 AI Avatar Generators in 2024
Tanish Chowdhary
Tanish Chowdhary
Content marketer
16
min read

Top 7 AI Avatar Generators in 2024

April 25, 2024
#Content Creation
Best AI Video Generators for Unlocking New Markets and Boosting Revenue
Laiba Siddiqui
Laiba Siddiqui
SEO Content Strategist and Writer
14
min read

Best AI Video Generators for Unlocking New Markets and Boosting Revenue

April 22, 2024
#Content Creation
10 Best Text-to-Speech Tools to Make More Money
Tanish Chowdhary
Tanish Chowdhary
Content marketer
13
min read

10 Best Text-to-Speech Tools to Make More Money

April 18, 2024
#Text to Speech
Cutting Costs with In-House Dubbing: How Pixellu Slashed Expenses Using Rask AI for Multilingual Content
Maria Zhukova
Maria Zhukova
Head of copy at Brask
7
min read

Cutting Costs with In-House Dubbing: How Pixellu Slashed Expenses Using Rask AI for Multilingual Content

April 17, 2024
#CaseStudy
The Best AI YouTube Shorts Generator
Laiba Siddiqui
Laiba Siddiqui
SEO Content Strategist and Writer
14
min read

The Best AI YouTube Shorts Generator

April 16, 2024
#Shorts
#Digest: Rask AI’s Q1 Journey & Cake
Maria Zhukova
Maria Zhukova
Head of copy at Brask
10
min read

#Digest: Rask AI’s Q1 Journey & Cake

April 11, 2024
#Digest
Global VR Success: A 22% Visit Increase & 40% Returning Users with Rask AI’s Japanese Localization
Maria Zhukova
Maria Zhukova
Head of copy at Brask
12
min read

Global VR Success: A 22% Visit Increase & 40% Returning Users with Rask AI’s Japanese Localization

April 8, 2024
#CaseStudy
Top 5 AI Tools for Video Translation for 2024
Blessing Onyegbula
Blessing Onyegbula
Content Writer
8
min read

Top 5 AI Tools for Video Translation for 2024

April 2, 2024
#Video Translation
How to make Lip-sync Videos: Best Practices and AI Tools to Get You Started
Mariam Odusola
Mariam Odusola
Content Writer
14
min read

How to make Lip-sync Videos: Best Practices and AI Tools to Get You Started

March 28, 2024
#Lip-sync
The Complete Guide to Video Translation: How to Translate Videos Effortlessly
Lewis Houghton
Lewis Houghton
Copywriter
13
min read

The Complete Guide to Video Translation: How to Translate Videos Effortlessly

March 25, 2024
#Video Translation

Related Articles

By clicking “Accept”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. View our Privacy Policy for more information.