The Future Is Here: Gerd Leonhard goes beyond the 2,5M audience with Rask AI

At the “Futurist Of The Year 2024”, the first of its kind, Gerd Leonhard – public thinker and keynote speaker  – asks ChatGPT in front of the audience: ‘What does a futurist do?’

He corrects the model's response: being a futurist is about observing, not predicting. But more importantly, he communicates a key message: the future is not tomorrow. The future is here.

In this case study, we'll look at how Gerd, Rask AI's advisor, uses Rask AI in his work and try to understand how AI determines the future of knowledge and education.

For those interested in diving even deeper into the topic of AI’s future and holistic learning,  Maria Chmir, CEO and founder of Rask AI and Brask, and Gerd Leonhard, recently discussed these topics in our other interview. 

Client

Gerd stands out as one of the world’s top 10 futurist keynote speakers, public thinker, humanist, and global leader in digital ethics. His work covers many areas united by the notion of "the future". 

First, Gerd is the founder and leader of several ventures, including The Futures Agency – a global network of over 50 leading futurists – and The Good Future Project.

He is also the author of several books, including his latest bestseller Technology vs. Humanity, translated into 12 languages, which offers insights into the intersection of technological advancements and human values. 

Up to his literary contributions, Leonhard is a critically acclaimed filmmaker and producer who runs his studio, TFAStudios. His films, which explore the future of technology and humanity, have attracted millions of views and are regularly showcased at conferences and corporate training sessions. He’s also a fellow of the Royal Society of the Arts in London and a visiting professor at the Fundação Dom Cabral in Brazil.

Over the past 20 years of his highly productive professional career, Leonhard has collaborated with industry leaders such as Microsoft, NBC, Visa, Google, and the European Commission. He has earned the title of one of the most influential people in Europe and, most importantly, has inspired millions to imagine and create a better future.

Challenge

Despite being a renowned expert with over 1,600 engagements in more than 50 countries, reaching a combined audience of over 2.5 million people, Leonhard’s vast community was built solely through his presence in English and sometimes German.

Gerd has been searching for an efficient solution to break down language barriers so he can influence, inspire, and advise a much larger and more diverse audience. 

This meant finding a way to translate and dub his content into multiple languages and extending his reach beyond his native languages.

‍

‍

‍

‍

‍

‍

How Rask AI Brings Value

Gerd Leonhard’s adoption of Rask AI exemplifies how technology can overcome significant barriers in content localization.

Gerd Leonhard

Public thinker and Keynote speaker

I have about 300,000 followers on YouTube, many of whom speak Spanish, German, or Portuguese. Now, Rask AI translates my English videos into any language using my voice.

‍

Hundreds of hours and dollars saved

Rask AI has made it possible for Gerd to dub his multitude of extensive videos, typically an hour long, for his YouTube channels. Using traditional means, it would have been impossible to dub this amount of content and deliver it consistently, both in terms of budget and human resources. Gerd has saved thousands of dollars and countless hours on his localization efforts.‍

Expanding Reach

The Rask AI Platform allows users to dub their videos into over 130 languages directly within a single project. By utilizing Rask AI, Gerd has already localized his keynote presentations into various languages, including Polish, German, Spanish, Portuguese, Hindi, and Catalan. This helps him reach new language markets and allows people to discover his work in their native language.

‍Opportunity to experiment‍

Gerd’s main focus is on the Spanish and Portuguese markets, but with Rask AI, he can experiment, as he does. For example, his dubbing in Hindi potentially opens up his content to half a billion native speakers. Similarly, his dubbing into Catalan targets a smaller market of around 9 million speakers. Rask AI allows you to experiment with different markets and audiences, helping you evaluate how your content performs on a global scale.

Being at the tech forefront

Gerd Leonhard

Public thinker and Keynote speaker

If you speak Spanish, you might say, “Yeah, that’s not perfect,” but it works pretty well. And it’s getting progressively better each year.

As a futurist, Gerd is adept at utilizing cutting-edge technology. With Rask AI, he not only uses the latest in AI for his content but also experiences first-hand how the quality of his videos improves as AI tools evolve.

Future

The future is here. Technology is everywhere, but as Gerd states, we need to view it holistically, as a tool to enhance human capabilities and not replace them.

Integrating AI, such as Rask AI, into our lives allows us to spend more time on meaningful pursuits such as discovery, creativity, and imagination, creating a more inclusive and innovative future. This is exactly what Gerd is doing.