30x More Views on YouTube: A Canadian Catholic Association Expands Outreach with Rask AI

October 19, 2023
#CaseStudy
30x More Views on YouTube: A Canadian Catholic Association Expands Outreach with Rask AI

The client

The Heralds of the Gospel is a Catholic association of lay faithful with a focus on evangelization through missions, catechesis, and teachings. In addition to their spiritual practices, the Heralds of the Gospel actively engage in evangelizing activities within dioceses and parishes, emphasizing the importance of youth formation

The challenge: The Bilingual Struggle: Reaching a Wider Audience

Given their presence within the Archdiocese of Toronto and the Archdiocese of Montreal, the Canadian branch of the Heralds of the Gospel recognized the significance of catering to both French and English-speaking audiences.

At the same time, the organization faced a notable challenge in expanding their online presence. Recognizing YouTube as a pivotal platform for sharing their mission and teachings with the public, the Heralds of the Gospel in Canada aimed to optimize their YouTube presence. One of their primary hurdles was the inability to effectively translate and localize their short videos. This limitation led to underwhelming results – most of their videos struggled to garner more than 100 views.

The Heralds of the Gospel in Canada sought a voiceover solution that would empower them to bridge linguistic gaps and effectively engage a broader Canadian audience.

François Boulay
Translator and social media manager at Heralds of the Gospel
We got to know about Rask AI through TikTok. Impressed by the quality of the results, I decided to try it for myself to see if it would be of any use for us, especially in French for our YouTube Shorts.

How Rask AI brings value

Rask AI's dubbing capabilities proved to be instrumental in overcoming the challenges faced by the Heralds of the Gospel. In one of the first trials, they used Rask AI's voice cloning feature to localize videos from Spanish to French. The localized content garnered more than 3000 views within a single day, a significant leap from their previous results. This early success underscored the potential of Rask AI to transform its online presence and reach a wider audience.

François Boulay
Translator and social media manager at Heralds of the Gospel
The ease of use is unprecedented. When I first showed Rask AI to my colleagues, the reaction was "We need this, it is truly a game changer.

Achieving Perfect Voice Match with Rask AI's VoiceClone

In another trial, the client translated a video from Canadian English to French using Rask AI. The results achieved with the VoiceClone feature were nothing short of exceptional – the voiceover matched the original voice to a T. This accuracy and speed of localization enabled by Rask AI not only save time but ensure that the client’s message is conveyed authentically and effectively in any desired language.

François Boulay
Translator and social media manager at Heralds of the Gospel
We would absolutely recommend Rask AI. We understand AI is still in development, but we can see that Rask AI is already a step ahead in the field.

Eager to Expand Your Organization’s Impact?

Have you ever heard of the term "video localization"? If yes, then you probably already know that it is currently one of the easiest and most effective ways to go global.

Although there are millions of apps to choose from, Rask AI is probably the only one that allows users to dub videos for up to 2 hours. This is the biggest length available on the market today - most dubbing apps allow users to upload videos only up to 30 minutes or nearly an hour.

Discover how Rask AI can help you communicate with a diverse audience in multiple languages.

Try it free.

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