Switching to Rask AI allowed Ian to save £10-12k on localization costs

AI is transforming the way we share knowledge in different industries, breaking down traditional barriers in education. We have previously shown how businesses use Rask AI Platform to localize and scale their extensive educational materials. Today, we are excited to present another impactful Success Story of how Rask AI is improving the delivery of educational content.

Client

Ian Wharton is an acclaimed speaker, author, and thought leader in creativity, design, and innovation, with over 20 years of experience. He’s also a founder and CEO of Aide Health, and author of “Spark for the Fire”, an inspirational guide for those looking to ignite or reignite their creativity in their professional pursuits. 

Ian is a regular speaker at global conferences and in the media. He has spoken at over 30 international venues and shared his ideas with platforms such as BBC World News and The Guardian. His career has been recognized with awards from the Royal Television Society, Apple Design Awards, D&AD, BIMA, the Webby's, and the Art Directors Club in New York.

His latest venture, “Sell the Idea”, is a self-paced online course designed to help creatives and entrepreneurs effectively communicate and pitch their ideas.

Challenge

The primary goal for any educational project is to maximize reach and impact, ideally on a global scale. Ian faced the challenge of making his course accessible to a broader audience due to the high costs and logistical complications associated with traditional translation and voice dubbing methods. 

Before discovering Rask AI, Ian considered two options: providing basic closed captions, which is inexpensive but offers a subpar experience, or investing upwards of £10-12k in professional dubbing – neither of which was ideal.

How Rask AI Brings Value

‍The main feedback has been the quality of the Voice Cloning, making the French version feel just as authentic as the original.

Ian Wharton

Creator of "Sell the Idea"

French colleagues and people in my network have gone out of their way to compliment the delivery and ask how it was accomplished. It's me. My tone, my inflection. This makes all the difference.

💡With Custom Voice Clone Rask AI users can pre-record up to 10 voice samples in 29 languages (for example, record themselves speaking neutrally, emotionally, formally, etc), save them in the Voice Clone Library and apply such presets to your translation projects on our platform.

In your Voice Clone Library at Rask AI, you can create your own voice clone presets, which you will be able to use for generating a Voice Over for your projects.

To create a Voice Clone, you should simply click on the "+ Add Voice Clone" button:

High-Quality Experience for Other Markets

‍Starting with French, Ian used Rask AI to provide a consistent, high-quality educational experience across different language markets without losing the essence of the original content.

Ian Wharton

Creator of "Sell the Idea"

Rask AI means I can build a premium experience for other markets. Without it, the reality is I wouldn't have continued with localization.

Building a One-Person International Business

Rask AI simplified the process, enabling Ian to manage his course’s international expansion single-handedly, turning it into a global business. Starting with France as the first translation of the course, Ian can now service the ~700,000 creative industry professionals in their native language.

Ian Wharton

Creator of "Sell the Idea"

Using Rask AI for this course means I can build a one-person international business.

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Cost and Production Efficiency

Switching to Rask AI allowed Ian to save approximately £10-12k on localization costs, which made expanding his course offerings into new languages financially viable. Ian notes that Rask AI is an incredibly simple-to-use product and a fraction of the cost of alternative options, which would create a lesser experience.

Future Plans

From the start of the translation process to launching the French version of "Sell an Idea," it took about 3 weeks. Spanish, German, and Portuguese versions are set to follow soon. But this is not the limit — with Rask AI, you can translate and dub your videos into over 130 languages, ensuring that people enjoy your content in every corner of the world.

Additionally, 11 years ago, Ian published a non-fiction book for creatives. However, it was never translated into other languages due to the complexity and cost involved with the publisher. Now, with Rask AI, translating and dubbing content, Ian's original plans for his second book are more likely to evolve into another course, as Ian says: "more ownership, scalability, and a premium product".

Ready to Step Into New Markets? 

Embrace the power of Rask AI Platform to break down language barriers and broaden your reach. With the ability to seamlessly communicate in over 130 languages, Rask AI not only enhances your organisation’s accessibility but also strengthens connections across cultures. Don’t let language limitations hold you back. Explore an AI-powered platform for audio & video localization and repurposing today!