Cutting Costs with In-House Dubbing: How Pixellu Slashed Expenses Using Rask AI for Multilingual Content

Today, every business is also a content creator. Crafting content is already a demanding task, and it becomes even more intensive when targeting multiple language markets. We are excited to share stories of success, demonstrating our influence on growth, user acquisition, market expansion, and the increase of both investments and profits.

The localization of video and audio content emerges as a crucial strategy, enabling businesses to connect authentically with diverse audiences worldwide. By adapting messages to meet the cultural and linguistic expectations of each market, companies can significantly enhance their engagement and reach, turning global viewers into loyal customers.

We've previously shared stories about the successful content localization efforts of Fameplay TV, a Czech internet TV, and 4Endurance, a sports nutrition company, and many more. In this new case study, we showcase how Rask AI Platform has helped Pixellu, a software designed to optimize photographers' workflow.

Client

Today we spoke with Andrey Afanasenko, the Regional Marketing Manager at Pixellu, a successful software provider for photographers, dedicated to making their work simple and intuitive so they can focus on their passion. Because photography shouldn’t be a desk job.

Now, Pixellu automates the work for more than 1 million photography businesses, giving professionals tools that act as a bridge between photographers and their clients.

The Challenge

Pixellu targets three languages for their product: English for the U.S. market, Portuguese for Brazil, and Spanish for Mexico and other Latin American countries. 

• Their first challenge was straightforward: creating VoiceOvers for short-form content such as product tutorials for Instagram Reels and TikTok.
  
• The second task was more complex, involving the full dubbing of various speakers into Spanish and Portuguese for longer-form content like customer stories on YouTube, which were originally filmed in English.
  

See how the company dubbed its videos into Portuguese and Spanish using the Rask AI Platform.

How Rask AI Brings Value

Initially, Pixellu's content creation relied on hiring professional VoiceOver artists, a process that included manually creating captions, recording voice-overs, and making numerous production fixes. It was both costly and time-consuming. 

The game changed when Pixellu’s Marketing Manager discovered Rask AI on Product Hunt and encouraged his team to try it for content creation and adaptation. And it worked.

Andrey Afanasenko

Regional Marketing Manager at Pixellu

Rask AI motivates me to use this tool because it's an easy-to-use tool with a great outcome

Streamlining content creation

With Rask AI, Pixellu shifted from depending on external studios and voice actors to producing in-house voiceovers in English, Portuguese, and Spanish. This change greatly simplified their creation process of short-form content, so videos are ready to publish much faster.

Cost Saving 

‍Switching to Rask AI has significantly cut costs, especially for longer YouTube videos like customer success stories, which were already expensive to produce. Previously, adding dubbing in different languages would substantially increase these costs. Pixellu now handles dubbing in Portuguese and Spanish in-house, keeping the original vibe, intonation, and emotions of each video.

Andrey Afanasenko

Regional Marketing Manager at Pixellu

I would recommend Rask AI to all businesses that run content for different markets. Because it's easy to use, and the result is almost perfect every time!

Seamless transition

All of Pixellu's latest video content has been created using Rask AI. After switching to full AI voiceovers, Pixellu noted that there was no change in viewer feedback – they didn't even notice the switch.

Now, with a streamlined content creation process, Pixellu is set to increase engagement and reach a wider audience, so looking forward to the outcomes of these new approaches.

Discover how Rask AI can streamline your content localization! Language is just as much an art as the video itself - so give it the love it deserves - and translate it! There's also no harm in admitting that more views on your video are a good thing, right? If adding a language or two to your subtitles can allow that to happen, why not go for it and translate? Translate, dubb, repurpose your video, upload it, and then thank us later.