4Endurance, previously known as TGSportlife, is one of the top online destinations for high-quality nutritional supplements in Europe. Established in 2004 in Ljubljana, Slovenia, this online shop is tailored to the needs of endurance athletes.
Meet Domen Prosen, the COO of 4Endurance. The company collaborates with top-level athletes, including Olympic athletes, from all around Europe, offering personalized nutrition solutions.
Collaborating with elite athletes across the UK, Italy, Slovenia, Hungary, and Croatia, 4Endurance offers personalized nutrition solutions to meet the needs of athletes at every level. With a motto of 'Taste Victory,' they are dedicated to fueling the success of athletes worldwide.
4Endurance heavily relies on video content for its marketing, giving a special focus to User-Generated Content (UGC). Their marketing strategy spreads across major social media platforms, such as Instagram, Facebook, and YouTube, to reach audiences in various countries. Speaking your audience's language is crucial, but it does come with its own set of challenges.
Handling relationships with content creators from different countries, vetting potential contributors, and measuring their success added an extra layer of complexity to the company’s marketing efforts. This challenge placed a significant load on 4Endurance's content team, limiting the scalability of marketing campaigns and making it hard to respond quickly to diverse markets.
Faced with the urgent need to improve their video marketing pipeline, 4Endurance set out to streamline their video localization process. The goal was straightforward – maintain effective marketing while lightening the load on their content team.
How Rask AI brings value
Using Rask AI to translate and dub marketing videos allowed 4Endurance to drastically cut the costs associated with video localization and transformed the way 4Endurance utilizes User-Generated Content (UGC).
Reviews and testimonials can now be instantly and effortlessly localized, amplifying their impact across 4Endurance’s target markets – including Croatia, Hungary, Italy, and Slovenia.
The rigorous process of vetting and managing content creators in multiple locations has been simplified. As a result, the content team can focus on the best-performing UGC creators, customizing and reusing their content as needed.
The turnaround time for video content adaptation has dropped, ensuring agility in catering to specific target markets. Modifications to video content now yield instant results, empowering 4Endurance to remain adaptable in their global marketing efforts. The burdensome limitations of manual translation and content creation became a thing of the past.
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