Hacking ads as an engineer!
Creativity has long been recognized as a vital element in both personal and professional pursuits. Whether you're a writer, artist, marketer, or entrepreneur, the ability to create content that captivates and inspires others is highly coveted. Yet, generating fresh and inventive ideas can often feel like an uphill battle. Fortunately, with the emergence of AI and other cutting-edge technologies, we now have the opportunity to merge the power of our own creative faculties with the vast potential of AI to produce an almost limitless array of innovative ideas.
In this blog post, we will guide you through a comprehensive pipeline on how to synergize your own creative prowess with the remarkable capabilities of AI to cultivate and harness creativity in ways you never thought possible.
Use the power of collaboration with AI tools and boost your creativity
So… you are here to join us as we explore the remarkable intersection between human ingenuity and AI-powered tools, and discover how you can unlock a whole new world of creative possibilities.
We have carefully selected three powerful tools that can help boost your creativity in collaboration. With Rask AI, Google Ads Transparency, and Facebook Ads Library, you can unlock new possibilities and achieve greater success in your projects. Now you can make simple video creatives, explainers and UGC content and localize it in minutes, and we'll take a closer look at each tool to show you how you can leverage their capabilities to enhance your creative output, increase the number of creatives and localizing them into different languages.
Google Ads Transparency is a tool that enables users to view ads that are being run by any advertiser on Google. By analyzing competitors' ads, you can get a better understanding of their advertising strategy and use that knowledge to inform your own advertising efforts. In collaboration with this tool, you can use it to gather ideas for ad content and structure, and then use your own creativity to craft original, attention-grabbing ads that outperform your competitors.
Facebook Ads Library allows users to view all the active ads running on Facebook, Instagram, and Messenger. You can gain insights into competitors' target audience, messaging, and creative strategies.
Rask AI is a localization tool that allows content creators to translate their videos into over 60 languages efficiently. The team is breaking down language barriers and democratizing access to localization. You can try awesome innovative technologies such as "Text-to-Voice" and "Voice Cloning" that allow users to add a human-like voiceover to their videos without hiring a voice actor. By combining these three powerful tools and working collaboratively, you can create exceptional projects that maximize the potential of each technology.
Let's Start Getting Creative: Steps to Successful Work
If you want to create content that will stand out and resonate with your audience, it's important to take a strategic approach.
Here are few steps you can follow to ensure your creative work is successful:
Step 1: Identify Your Competitors
Before you start creating content, it's important to know who your competitors are. Research the other businesses and individuals in your industry who are producing similar content and take note of what they're doing well, as well as areas where they could improve. We usually use similarsites.com or similarweb.com to do that.
By using Facebook Ads Library and Google Ads Transparency, you can gain valuable insights into the advertising strategies of your competitors and make all these steps.
Step 2: Determine Your Keywords
Once you have a good understanding of your competition, it's time to determine your own keywords. These are the words and phrases that are relevant to your industry and will help your content show up in search results. Use tools like Google Keyword Planner to identify the best keywords for your content.
Step 3: Define Your Target Audience
Finally, it's important to define your target audience. Who are you creating content for? What are their pain points, interests, and preferences? Understanding your audience will help you tailor your content to their needs and create more effective campaigns.
For instance, suppose you are an environmentalist advocating for a clean energy campaign. You can use Facebook Ads Library and Google Ads Transparency to search for keywords related to clean energy, such as "wooden table, "CMS Software" or "real estate in Dubai." By doing so, you can see what types of campaigns your competitors are running and what types of content they are producing. You can also see how long their campaigns have been running, which can give you an idea of what strategies are working well for them.
This information can be used to inform your own advertising strategy. For example, you may notice that your competitors are using a lot of video content in their ads, which suggests that video may be an effective format for promo. You can also see what types of language and messaging they are using, which can help you craft your own messaging to resonate with your target audience.
The Power of Engaging Promo Videos
Creating engaging and visually stunning videos is essential for any successful marketing campaign or website, and there are various tools available to help you achieve this.
One such tool is Canva, which allows you to create professional-looking videos with ease, even if you have no prior design experience. With Canva, you can choose from a wide variety of templates, add your own text and images, and even incorporate animations and music to make your videos truly stand out.
Another option is to use stock footage and images from websites like Shutterstock. These sites offer a vast selection of high-quality media that you can use to create your own unique videos, without the need for a professional videographer or graphic designer. Whether you choose to use Canva or stock media, the key is to create visually compelling content that will capture your audience's attention and drive engagement.
Also, you can generate explainer videos or tutorials using Synthesia.io. Synthesia.io is an AI-powered platform that simplifies video creation by enabling users to design realistic avatars, manipulate facial expressions, and synchronize lip movements with audio. To create engaging content, sign up and log in, choose a template, upload or record your script, select an avatar, customize its appearance, and let the platform's AI automatically synchronize audio with lip movements. Preview, edit, render, and download your video to obtain a captivating, customized video perfect for applications like advertising, training, and entertainment, without the need for expensive equipment or time-consuming production processes.
Maximize Your Reach: Localize your creatives!
If you've created a great video for your marketing campaign, but it's only in one language and you need to reach global audiences, don't worry! Rask AI can help you easily and quickly translate and duplicate your video into multiple languages. With its advanced machine learning algorithms, Rask AI can accurately translate your video's script and even generate voice-over or dubbing in multiple languages. This means you can easily target different markets with customized video content, without the hassle and expense of hiring professional translators or voice actors.
The fusion of human creativity and AI technology is a powerful tool that can help individuals and businesses generate endless possibilities of creative ideas. With AI's ability to analyze data and provide insights, combined with the human touch of emotion and intuition, we can create content that is not only visually appealing but also resonates with our audience on a deeper level. By embracing this partnership, we can unlock new levels of creativity and innovation, opening up opportunities for growth and success. So, let's embrace the power of collaboration between humans and AI and unleash our full potential in the world of creativity.