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Simply put, meme creation is a trend now.
Although you may say that humorous memes have already been used in different marketing strategies, now they can be considered as a separate strategy for increased engagement. Meme creation is especially popular and effective within the Gen Z target audience and in industries like gaming, entertainment, and even healthcare.
Living in the modern world means constant changes and adaptation to new market needs. Marketing content also constantly takes different shapes and forms: One month, you invest in long content for SEO purposes; the second month, you focus solely on video marketing as a proposed solution; and by the end of the quarter, you don't really know what to do at all.
While everything we mentioned above is crucial and should also be included in a modern marketing strategy, meme marketing is something you should definitely explore and add as well.
Acting as a dynamic strategy that has been sweeping through all social media platforms for the last few months, this tactic can offer companies and creators new ways of achieving higher user engagement and easier establishment of connections.
But what do we know about meme marketing so far and how to make a meme? Let's dive in to see how it can benefit your business and what online tool you can consider to facilitate the meme creation process.
Are Memes Essential for Engaging Content?
Making memes has quickly become a go-to solution for different companies and creators as well. In fact, they are also a crucial part of social media culture. Memes are relatable and hilarious, but they also help brands to better connect with their audiences on a more personal level. These are the main reasons why meme-making is so popular in today's market.
Memes are Relatable
Memes are based on humor with the goal of highlighting relatable experiences, emotions, or problems that many people can relate to. Therefore, incorporating memes into the marketing strategy allows you to tap into this relatability and easier connect with the target audience on a personal level.
People love memes that they find relatable, so they tend to share these memes and are more likely to engage with them. This engagement allows you to grow brand awareness and increase website traffic.
Memes are Easily Shareable
One of the main reasons to make a meme is that they can be easily shared. People love sending relatable memes to friends, colleagues, and family members; this is even considered a love language for some.
So whenever they come across a meme they like and find funny, they are very likely to share memes either on their own social media channels or just send it to friends/colleagues.
So, make a meme and then adding it as a part of a marketing strategy can help you increase brand visibility and expand the audience. This also leads to more traffic and more conversions over time.
Memes are Cost-Effective
Making memes is pretty cheap. It could be completely free or almost free when we compare other marketing materials or ads. In most cases, all that is needed is an understanding of the local culture of your target audience, a sense of humor, and an editing tool - and you are good to go. In addition, memes are shared organically - which means you can reach a wider audience without investing in that touchpoint.
Memes Increase Brand Awareness
There are some legendary memes that most people know and immediately recognize. So you have all the chances of your memes going viral, and it can increase brand awareness.
When your audience shares memes with colleagues, followers, or friends - they are promoting your business for free. You can make a meme to stand out from the crowd and differentiate you from competitors, ultimately leading to more sales and a strong brand reputation.
Memes are a Universal Language
We are all equal and living in the same world. So, regardless of the location of your users, you will reach their minds and grab attention when you make a meme. Humor is a universal language in a world where social media fees are too crowded.
Even though you will need to translate a meme to the language of the target audience, memes could still be relatable and understood by people from different cultures, different ages, and backgrounds - so the audience is vast.
Should You Create Memes as a Marketing Tool?
Modern people know that memes are now much more than just humor. They can highlight vital problems like work-life balance, global heat, and pollution. Although they are presented in a funny way, they resonate with most people and lead to more awareness of a specific problem eventually.
Let's imagine that you run a clothing brand, and you support and value sustainability. You can focus on creating memes related to that problem, highlighting the importance of recycling and reducing waste. This will not only be interesting and engaging for people but will also help communicate your message and company's values to the target audience.
You can make a meme to organically promote services and products. Creating a meme that shows the benefits of your product or service can generate healthy excitement and interest among your audience without being too selly (which is something modern customers hate).
While you shouldn't rely solely on generating memes as a core of your marketing strategy, they work great as an addition to generating more conversions, expanding your audible reach without paying for it, and organizing more traffic to your website. The biggest benefit of memes is that you can easily promote your company and establish a solid brand name within a short period of time.
4 Types of Memes to Explore
Reusing Trending Memes
Creating your own memes is always a way to go. However, you can reuse viral or just exciting memes as well. It works like with TikTok viral sounds - you use the idea of the free meme, and you can also add your little touch to make it more personal or add branding.
Original Memes
Memes usually come in the form of a picture with specific content and a photo or some kind of design. They are mostly used in social media platforms like Instagram and Twitter.
Gif Memes
GIF memes are similar to original ones. However, they are more interactive and, therefore, tend to attract more attention and action from the viewers.
Video Memes
Videos are popular today in general. Even though video memes are longer to watch, they also allow companies to attract more decision-makers instead of unqualified leads. They also translate more meaningful messages and add more branding.
3 Crucial Factors to Consider When Choosing Meme Makers or a Meme Generator
Now you know that memes are great in marketing. But how do you create and translate them? A meme generator is an app or a tool that allows you to generate memes automatically in just a few clicks and/or edit them. Some tools offer only the generation functionality, while others allow you to make simple memes accessible to a global audience to ensure you go viral and have a chance to attract many more customers.
Choosing the best meme generator depends on your unique needs and goals. The market is filled with a vast collection of options, making it hard for some to find the one that suits their needs best. Here, we are going to showcase several main aspects you should consider during the search for a meme maker.
Ease of use
We bet you aren't a professional editor and don't have skills in Photoshop yet. If that's your case, then ease of use should be one of your top priorities in the search for the best meme generator for you.
You wouldn't like the idea of spending hours and even days trying to understand an app that may not even fulfill your business needs. That is why we recommend looking for a meme generator that is user-friendly and intuitive enough for you to understand its working mechanisms as soon as you enter the meme maker app.
For example, an AI-powered meme generator like Rask AI does all the work for you and provides an understandable overview of the steps you need to achieve needed created memes. Most often, they include just uploading the content needed, and AI generates what you asked for.
The drag-and-drop interface is the best option to go with, allowing users of all experience levels to easily add their own text and images to your meme.
Customization options
Let's be honest: memes are different. Some are speaking about the brand's values and color palette. Others are just made by random people. And your business is unique. Therefore, you will also need to focus on customization when searching for meme makers.
Choosing a generator that not only has simple meme templates but also allows you to play with different tools and customize your memes is the best way to go. Meme maker apps should allow you to customize things like:
- Font;
- Color;
- Text size;
- and other elements.
Customization in meme maker apps is the only way to make your meme unique and memorable, even if you use someone else's idea. Some meme makers online may even allow users to upload their own image, offering you a chance to have complete control over the meme design.
It's also crucial to consider the type of meme you want to create here. Some memes are in a photo format; others may even be made in an animated format. These could be funny memes, GIF memes, and memes as videos - the choice is up to you. However, make sure you have chosen the best meme creator in terms of aligning with the type and format of memes you prefer.
Sharing capabilities
You want your own meme to be quickly and easily shareable on multiple social media channels. That is why it is always wise to choose a meme maker app that has integrations with different social media channels for easy sharing. We recommend looking for a meme generator app that allows for one-click sharing to platforms like YouTube, Instagram, TikTok, Twitter, Facebook, and any other social media popular within your target audience.
Another aspect related to this point is the ability to download your meme in different formats. Some meme makers online allow you to download your own memes only as an meme image file, while best meme maker apps make it easy to choose from a range of options.
Here, you should focus on the best meme maker that supports your needed format - the one that fits the needs of your target audience the best. Another thing here is to ensure your memes are compatible with both iPhone and Android smartphones.
To wrap this all up, when choosing one meme maker, it is crucial to first understand what your memes are going to be about, what their types would be, how you need to download them, and what experience level of editing you have. And only then can I search for options that fit all those needs the best.
5 Best Meme Creators to Choose From
1. Rask AI
Rask AI is one of the best video editing tools today. Packed with a vast functionality for different business needs, this meme maker will be a perfect choice for anyone looking for both classic memes and custom memes.
With its incredibly simple user interface, Rask AI makes it easy to use the tool regardless of your skills. The tool is powered by artificial intelligence (AI) that can translate your video meme to over 130 languages and generate voiceovers in over 29 languages for a more authentic user experience.
You can create free memes with Rask AI during its free trial period, but the price after the test period is also low compared to its competitors. So Rask is currently the best meme maker for video memes today.
2. HeyGen
HeyGen is a generative neural network that first offered only virtual avatars that voiced the text required by users. However, last year, this best meme maker app released a beta version with a new video translation feature.
The new feature in the HeyGen meme maker app performs three actions: recognizes the voice, translates the audio content to a chosen language, and adapts the speaker's lips and facial expressions to the translated audio track.
Just like Rask AI, HeyGen best meme maker can automatically translate speech in videos into other languages, though the choice of languages is smaller - 40 languages to choose from.
If you need generated memes, popular memes, online memes, or customize memes later - HeyGen is a good choice.
3. Filmora Free Meme Generator App
Filmora is a meme generator free and even comes without a watermark on your free meme. This meme maker app offers rich functionality, like blank meme templates, and allows you to import your own image, create photo memes, and benefit from meme trends.
In addition, this online meme generator has drag-and-drop functionality, meaning it is incredibly easy to use whether you are a professional editor or just a beginner. If you need to select a white or a black background for your free meme, this meme maker online allows you to edit the meme, add your own text, change its size, color, and position
Once your free meme is ready, you can freely upload it to the most popular social media platforms like Facebook and Instagram. Filmora is one of the best meme makers.
4. GATM Meme Generator App
GATM meme generator is a great choice for anyone looking for a meme maker. Such meme makers allow easy and fast search of any needed meme templates. This memes maker has a simple user interface, suitable for users of different levels. It also offers live preview when creating your own memes.
However, this GATM meme generator app leaves a watermark on generated memes. A more advanced version of the app allows users to play with the most popular meme formats and customize memes as well.
One of the best features of the GATM meme generator is that it allows you to make a meme and then easily share it to a vast range of social media channels, including Facebook, Twitter, and many more. GATM meme generator free is packed with an extensive meme templates library and can be downloaded for free. However, the free meme version will only offer basic tools. GATM meme generator app is currently among the best meme maker apps on the market.
5. MemeGenerator
This online meme maker is also one of the most popular tools for making memes. It has a rich list of features that can benefit skilled experts or newbies just starting their way in a photo editing app.
If you create hilarious memes, this meme generator can help you add funny captions to your own image. If you need to create memes with custom images, this online meme maker allows you to upload images from different sources or use those offered by the app itself.
Edit your memes, create memes with custom characters or import images, add your own text to viral memes, and seamlessly share your memes across all needed social media platforms with one of the best meme makers today.
Wrapping Up
Meme marketing is a thing now. No one can deny the fact that memes are getting more popular every day and that humor is a universal language. Memes are easy to use and free to share, meaning they can increase sales and overall user engagement, grow brand awareness, and lead more traffic to your website almost for free.
However, choosing the right online meme maker is still crucial so you can create your meme online and share it easily. Here, we recommend focusing on the main features the meme maker apps have to offer and comparing them with your goals and experience levels.
