If you have been looking for the ultimate rundown of the top tools for video content creation, then look no further. We have a comprehensive guide right here and you are going to love it!
We have compiled the Top 200 services that are a must for video creators.
From editing to marketing, we have here in one handy guide everything you need to raise your video creation game.
Video Editing Software
#1 Adobe Premiere Pro
Adobe Premiere Pro is considered by many to be the leading video editing software for both professionals and hobbyists alike. It has a wide range of incredibly powerful tools for editing raw footage, adding and layering effects, and integrating audio. Premiere Pro is a complete all-in-one platform for multimedia content creation.
Official Website: http://www.adobe.com/products/premiere.html
#2 Final Cut Pro
Similar to Adobe’s offering, Final Cut Pro is a complete, professional video editing software package developed by Apple. Advanced editing tools allow users to quickly manipulate multiple video sources, whilst its intuitive interface and powerful capabilities make it easy to use. A top choice for professional filmmakers and video enthusiasts alike.
Official Website: https://www.apple.com/nl/final-cut-pro/
#3 Rask AI
Rask AI is a one-stop-shop localization tool that allows content creators and companies to translate their videos into 130+ languages quickly and efficiently.
With "Text-to-Voice" and "Voice Cloning" technologies, you can add a professional-quality voiceover to videos without the need for recording or hiring a voice actor. And now you can keep your own voice or your voiceover tone when dubbing. Over 28 Voice Clone languages are available at Rask AI! Whether you want to translate and generate a voice over for podcasts up to 2 hours, educational content, or make your game reviews available for viewers from all across the world - Rask AI is the ebay to go for both newcomers and experienced creators. Maintain authenticity and use Multispeakers! With Rask AI, your multi-speaker content will be accurately translated, keeping the individuality and character of each speaker intact.
The platform uses AI technology to automate the video editing and localization process. While Rask AI is used by a vast range of industries, its functionality can benefit EdTech courses and marketing videos the most. The product is suitable for both solo entrepreneurs and large businesses for an incredible Go To Market Motion.
Using Rask AI means creators and companies can translate their content for as low as $1 per minute, making it more than 10 times cost-effective when compared to traditional methods.
Official Website: https://www.rask.ai
#4 DaVinci Resolve
DaVinci Resolve is a professional video editing package combining editing, colour correction, visual effects, and audio post-production into a single tool. Known for its advanced colour grading capabilities, DaVinci Resolve is used by both industry professionals and amateurs who need reliable, high-quality video production.
Official Website: https://www.blackmagicdesign.com/products/davinciresolve
#5 HitFilm Express
HitFilm Express is a free video editing and visual effects software package with a great interface. Offering a user-friendly UX, it hosts tools for video cutting, compositing and layering effects. The free version is suitable for beginners and intermediate filmmakers, while for more advanced users, its functions can be expanded through paid-for add-on packs.
Official Website: https://fxhome.com/product/hitfilm
#6 Avid Media Composer
Avid Media Composer is a professional video editing system. Used in both the film and TV industry by professionals, it has a host of advanced media management and collaborative features. As such, it is tailored more for large-scale projects and professional environments. Its powerful toolset enables precise editing control and allows for seamless integration with other media software.
Official Website: https://www.avid.com/media-composer
Lightworks is a professional video editing software with a reputation for versatility as well as its robust editing tools. Used to create a number of Hollywood films, it offers real-time effects, advanced multicam editing, and support for a wide range of video formats. It's suitable for a range of skill levels, and is available as both free and pro (paid-for) versions.
Official Website: https://lwks.com/
Filmora is a very user-friendly video editing software designed for beginners and casual users, with an emphasis on UX. In its favour, it includes a drag-and-drop interface, a wide range of effects, and affordability. Against it, some may find limitations in its advanced features and less control over fine-tuned editing. Not one for high-end professional use.
Official Website: https://filmora.wondershare.com/video-editor/
Camtasia is both a screen recording and video editing software. It has intuitive editing, built-in assets, and excellent screen capture capabilities. On the downside, it only has limited editing tools and a higher price point compared to some of the competition. Great for tutorials, presentations, and educational content.
Official Website: https://www.techsmith.com/video-editor.html
Shotcut is a free, open-source video editing software, which offers compatibility with several different formats, customisable effects, and zero subscription fees. However, be warned - Shotcut demands a steep learning curve for beginners and occasionally throws up stability issues. If you can handle it, then it's a versatile option for anyone looking for professional features without the big price tag.
Official Website: https://shotcut.org/download/
iMovie is a free video editing software for macOS and iOS users, and as with most things Mac, it boasts an easy-to-use, intuitive interface. Basic editing tools are included and, of course, seamless integration with Apple devices. However, it lacks some advanced features and only has limited customisation, All in all, it is more suited to casual or entry-level video editing.
Official Website: https://www.apple.com/imovie/
#12 Corel VideoStudio
Corel VideoStudio is an approachable video editing software in which the developers focused on ease of use. Boasting a broad range of features, it has 4K support and a wide variety of pre-designed templates. Disadvantages - less robust functionality for professional users and it suffers occasional performance issues. Ideal for hobbyists and home users though.
Official Website: https://www.videostudiopro.com/en/products/videostudio/pro/
#13 CyberLink PowerDirector
CyberLink PowerDirector is a versatile video editing software that is aimed at everyone from novice beginners to advanced users. It includes fast rendering, a wide array of effects, and 4K support. Against this, it does possess a complex interface for new users and still throws out occasional glitches. It’s well-suited for those seeking first steps in professional-grade editing tools.
Official Website: https://www.cyberlink.com/products/powerdirector-video-editing-software/overview_en_US.html?r=1
Olive is a free, open-source video editing software that is currently still in active development. Plus points include a non-linear editing interface, flexibility, and the potential for professional use. Negatives include bugs and instability as it is not a finished product. It's currently a promising tool for enthusiasts/beta testers who can tolerate the occasional quirk.
Official Website: https://www.olivevideoeditor.org/download
#15 Pinnacle Studio
Pinnacle Studio is definitely consumer-level video editing software. Pros include its user-friendly interface, wide file format support, and a good range of tools for creative editing. Cons include occasional performance issues, and limitations in professional features. It's a suitable go-to for hobbyists, amateurs and intermediate-level editors.
Official Website: https://www.pinnaclesys.com/en/products/studio/standard/
#16 Magix Movie Edit Pro
Magix Movie Edit Pro is a video editing software designed for the general public. Good points include a wide range of effects, 4K support, and an intuitive (easy) interface. Minus points for having less precision in the editing tools - and occasional stability issues. It's geared towards amateur filmmakers and those looking for a simple, straightforward editing solution.
Official Website: https://www.magix.com/us/video-editor/movie-studio/
VideoPad is an entry-level video editing software whose key feature is user-friendliness. It has a straightforward interface, a wide range of transitions, and it is very affordable. On the downside, it has limited editing capabilities and a lack of professional features, which makes it attractive to beginners and casual users rather than professionals.
Official Website: https://www.nchsoftware.com/videopad/index.html
#18 Blender (Video Editing Mode)
Blender is a well-known, stable and free open-source 3D creation suite, of which the Video Editing Mode is a part. Plus points include full integration with Blender's 3D tools, flexibility, and zero cost. Cons - Blender can have a steep learning curve for those new to the software and less focus on pure video editing, making it more complex for basic editing tasks.
Official Website: https://www.blender.org/features/video-editing/
Kdenlive is another of the free, open-source video editing software options. It hosts a customisable interface, a wide choice of format support, and an active community development environment. However, be prepared for occasional bugs, a steep learning curve for beginners and some limitations on professional-grade features. Once familiar though, it's suitable for both amateurs and more experienced users.
Official Website: https://kdenlive.org/en/
#20 VSDC Free Video Editor
VSDC Free Video Editor is a non-linear video editing software. It boasts a wide array of features, support for various formats, and the basic version is free. It does have a rather complex interface for beginners and only limited support. It's a versatile option for users seeking comprehensive editing tools without high costs.
Official Website: https://www.videosoftdev.com/
Animation and Graphics Tools
#21 Adobe After Effects
Adobe After Effects is a well-known, well-loved leading visual effects software for video production, offering a host of features such as animation, 3D effects, and layering (to name just a very few). Robust capabilities are a strong feature, as is full integration with other Adobe products. As with many advanced software, it involves a steep learning curve and high-performance system requirements.
Official Website: https://www.adobe.com/products/aftereffects.html
Blender is a free, open-source 3D creation suite with an impressive range of tools for modelling, animation, rendering, and much, much more. Its advantages include no cost and an enthusiastic, supportive community, while its downsides are a complex interface and less polished documentation compared to some commercial alternatives. Some great video tutorials are available though.
#23 Autodesk Maya
Autodesk Maya is a professional 3D modeling and animation tool, renowned for its powerful simulation, rendering, and character creation tools. While praised for its extensive capabilities, it is also criticised for its expensive licensing and demanding learning process for beginners.
Official Website: https://www.autodesk.com/products/maya/overview?term=1-YEAR&tab=subscription&plc=MAYA
#24 Cinema 4D
Cinema 4D is a 3D modelling, animation, and rendering software with a user-friendly interface and strong motion graphics tools. It is ideal for beginners and has excellent integration with other platforms, however, some users may find it lacks the in-depth features of more advanced alternatives. A great beginners’ introduction to 3D.
Official Website: https://www.maxon.net/en/cinema-4d
#25 Toon Boom Harmony
Toon Boom Harmony is a leading animation software for 2D art and animation. With a solid array of drawing tools and seamless compatibility with various platforms, it is popular amongst professionals. The cost is often prohibitive for amateurs, however, and the initial navigation learning can be challenging for newcomers.
#26 Moho (Anime Studio)
Moho (Anime Studio) is a versatile tool with capabilities for both 2D vector-based and 3D animations. It is well-known for its accessible interface and affordability - particularly for entry-level animators. Drawbacks include its limited range of advanced features and occasionally unintuitive controls when working on complex projects.
Official Website: https://moho.lostmarble.com/pages/features
Pencil2D is a lightweight and open-source 2D animation software, suitable for simple sketching and traditional hand-drawn animation. Its minimalistic interface is beginner-friendly, but this simplicity also limits advanced users, and the software does tend to suffer from the occasional stability issue.
Official Website: https://www.pencil2d.org/
#28 TVPaint Animation
TVPaint Animation is a specialized 2D animation program, offering unique bitmap technology and frame-by-frame control. It has earned a reputation for its artistic flexibility and high-quality outputs, however, it may deter some users as it carries a relatively high price tag and a more demanding learning curve for beginners.
Official Website: https://www.tvpaint.com/v2/wp/?page_id=1224&lang=en
Houdini is a powerful 3D animation and visual effects software, known for its straightforward, step-by-step workflow and node-based interface. Whilst ideal for complex simulations and effects, it can be daunting for beginners and requires significant hardware resources, which can be a barrier for some.
Official Website: https://www.sidefx.com/products/houdini/
#30 Synfig Studio
Synfig Studio - an open-source 2D animation application - provides vector tweening and layering. Favoured for its cost-effectiveness and community support, it may disappoint some with its challenging interface and limited features, which potentially hinder more sophisticated animation projects.
Official Website: https://www.synfig.org/
#31 3ds Max
3ds Max is a well-known 3D modeling, rendering, and animation software, with a flexible plugin architecture and a wide range of robust features. It's loved by professionals for its capabilities but is complicated for beginners, and the cost will sometimes deter individual users and smaller studios.
Official Website: https://www.autodesk.com/products/3ds-max/overview?term=1-YEAR&tab=subscription&plc=3DSMAX
Muvizu is a user-friendly 3D animation platform which is perfect for creating quick and engaging animated scenes. Its ease of use and pre-built characters make it accessible to beginners, but its lack of deep customisation options and professional-grade tools does limit its appeal to the more advanced animators.
Official Website: https://www.muvizu.com/Get-Muvizu
Dragonframe is a specialised stop-motion animation software, with precise control, live previews, and compatibility with several cameras. A top choice for professional stop-motion artists, its drawbacks include a narrow focus and higher cost, making it less suitable for those needing a broad range of animation functionalities.
Official Website: https://www.dragonframe.com/dragonframe-software/
Poser is a 3D modelling and animation software that offers character design and posing. It's popular due to its user-friendly tools and vast library of pre-built content, which appeals to hobbyists and illustrators. On the downside, it lacks the depth and precision required by professional animators and game developers.
Official Website: https://www.posersoftware.com/
ZBrush is a digital sculpting tool that combines 3D modelling, texturing, and painting, favoured for its revolutionary brush system and powerful sculpting abilities. These make it a go-to for the film and gaming industries, however, its unique interface is challenging to master and it needs a high-spec hardware setup.
Official Website: https://www.maxon.net/en/zbrush
Carrara is a comprehensive 3D modelling and animation software that offers a wide range of tools for creating, animating, and rendering objects. Affordable and easy to use, it is popular with beginners, but less so with professionals, as it lacks some of the advanced capabilities present in higher-end industry alternatives.
Modo is a 3D modelling, texturing, and rendering software, famous for its strong polygon and subdivision surface modelling. It appeals to artists and designers, having a streamlined workflow and flexible customisation options. It is sometimes criticised for its steep learning curve and occasional performance issues on less powerful setups.
Official Website: https://www.foundry.com/products/modo
Rive is a real-time interactive design tool focused on 2D animations and vector graphics. Its USP is its smooth collaboration features and ability to export animations directly to game engines and other platforms. However, it is often not suited to complex 3D projects and it can be a challenge for traditional animators to adapt to its workflows.
Official Website: https://rive.app/editor
#39 Unity (for animations)
Unity is a game development engine widely used for creating interactive 3D and 2D animations. Its strengths lie in its flexibility, extensive community support, and integration with a wide number of platforms. For pure animators, it does present a more complex environment, as opposed to other specialised animation tools, and certain features require additional purchase.
Official Website: https://unity.com/download
Terragen is a scenery creation tool for generating realistic natural environments and landscapes. In its favour, it includes exceptional realism in terrain and atmospheric rendering, and also possesses good integration features with various other 3D tools. Its drawbacks - it is complex, it has a specialized focus, and potential learning difficulties for newcomers.
Official Website: https://planetside.co.uk/whats-new-in-terragen-4/
Sound and Music Libraries
#41 Epidemic Sound
Epidemic Sound offers an extensive library of royalty-free music tracks for content creators. Pros include high-quality sound, affordability, and seamless integration with other platforms. Cons include limitations in selection for niche genres and a subscription model that may not suit all users.
Official Website: https://www.epidemicsound.com/
Audiojungle is a marketplace for music and sound effects, that caters for creators of multimedia projects. Its advantages include a diverse selection together with the option of individual track purchasing. However, inconsistency in quality and potentially complex licensing are found to be drawbacks for some users.
Official Website: https://audiojungle.net/
PremiumBeat provides royalty-free music solutions with a focus on professional quality. Users benefit from curated selections and easy licensing, and it is suitable for a wide range of media projects. On the other hand, it has a limited catalogue and higher pricing than some of its competitors, which can deter creators on a limited budget.
Official Website: https://www.premiumbeat.com/
Bensound offers a wide array of royalty-free tunes that are suitable for a wide spectrum of creative needs. Its strengths lie in its user-friendly navigation and free options for personal usage. For professionals, it has commercial licensing fees, but as a negative, it has an occasional lack of musical variety which some can find frustrating.
Official Website: https://www.bensound.com/
#45 Free Music Archive
Free Music Archive is a platform providing free-to-use music tracks, and boasts a wide-ranging collection together with community-driven curation. Inconsistent quality can be an issue, however, and a sometimes confusing navigation experience can make the ideal track harder to locate.
Official Website: https://freemusicarchive.org/
Soundstripe offers a subscription-based service for royalty-free music and sound effects. It is noted for its constantly updated library and flexible payment plans, however, the lack of a pay-per-track option, together with occasional limitations in genre-specific content, makes this a no-no for some users.
Official Website: https://www.soundstripe.com/
Artlist is a subscription platform delivering high-quality, royalty-free music for filmmakers and content creators. It has straightforward universal licensing and a diverse range of music genres, however, its annual-only subscription model and potential overlap in popular tracks are drawbacks for some.
Official Website: https://artlist.io/
Storyblocks (previously Audioblocks) offers a vast array of royalty-free music, sound effects, and loops. Attention to affordability and a broad selection make it attractive to many creators, but the platform does suffer from occasional quality glitches and a complex interface.
Incompetech is a source of free and royalty-free music crafted by composer Kevin MacLeod. It offers unique compositions and a user-friendly search, however, the dated website design and somewhat limited selection compared to larger competitors do mean that it has limited appeal.
Official Website: https://incompetech.com/
#50 YouTube Audio Library
The YouTube Audio Library is a free resource offering music and sound effects for content creators. Its accessibility and integration with YouTube are its key strengths. Not so good is the library's limitations in musical diversity and the potential overuse of some tracks due to its popularity, which may hinder its appeal to some users.
Official Website: https://www.youtube.com/c/audiolibrary-channel
Jamendo is independent music for both personal enjoyment and commercial use, popular due to being grounded on indie artists and having unique tracks. Navigating through the platform can be a little cumbersome though, and the quality of some tracks does not always meet the highest commercial standards.
Official Website: https://www.jamendo.com/start
FreeSound is a collaborative database of Creative Commons licensed sound samples and recordings, and offers a wide range of free sounds. It has an engaged community, but as with many collaboration sites has an uneven quality spectrum. You also need to review the licensing terms for each file carefully.
Official Website: https://freesound.org/browse/
SoundSnap is a professional platform for sound effects and loops. Its strong points include a vast selection, with a consistent quality suitable for film and media production. Pricier than some of the competition, and users do encounter difficulties in finding highly specialized sounds.
Official Website: https://www.soundsnap.com/
AudioMicro provides royalty-free music and sound effects for a variety of media content requirements. It has a clean, accessible interface and affordable pricing options, making it appeal to a wide user base. However, on the downside, it has a more limited selection compared to larger competitors and occasional quality variations crop up from time to time.
Official Website: https://www.audiomicro.com/
#55 Purple Planet
Purple Planet offers a spectrum of royalty-free music, catering for different moods and genres. With a reputation for user-friendly access and free options, it's attractive to budget-minded creators. However, it also has a relatively small catalogue - and the requirement for attribution might not be suitable for all content creators.
Official Website: https://www.purple-planet.com/
SoundsCrate is a good source of free and premium sound effects and music tracks, aimed at filmmakers and video creators. The platform offers frequent updates and ease of use, but is somewhat constrained by its limited selection of specific genres and suffers occasional inconsistency in quality.
Official Website: https://soundscrate.com/
#57 APM Music
APM Music is a leading provider of production music, serving media professionals with its vast, diverse library. Its huge selection and industry-wide reputation are a plus, however, its pricing means it is less suitable for individuals and small-scale creators.
Official Website: https://www.apmmusic.com/
#58 Shutterstock Music
Shutterstock Music offers a selection of royalty-free music for all manner of creative projects. Shutterstock has a reputation for quality and its Music offering integrates well with the other Shutterstock services, which simplifies content creation. Pricing is, perhaps, less competitive, and the range of music genres may not meet the needs of the more creative users.
Official Website: https://www.shutterstock.com/ru/music
Marmoset is a platform that specialises in handpicked music for licensing, known for its curated tracks and personalised service. Ideal for filmmakers seeking unique sounds, it can be a little pricey for limited budgets. Those needing an expansive, genre-spanning library may also be disappointed, as Marmoset leans towards quality over quantity.
Official Website: https://www.marmosetmusic.com/
#60 Audio Network
Audio Network offers a comprehensive collection of music tracks for media professionals, and boasts both diverse styles and high quality. Its global licensing and wide reach are key, however, the platform can be expensive for individual creators - and navigating the vast library could be overwhelming for some.
Official Website: https://www.audionetwork.com/
Collaboration and Project Management
Asana is a project management tool created to streamline team collaboration. Prominent features include task assignments, timelines, and reporting. It has a tidy, user-friendly interface and excellent integrations, but only offers limited customisation options and does suffer occasional performance issues.
Official Website: https://asana.com/
Trello is a visual collaboration platform for organising tasks and projects. Its drag-and-drop interface and customisable boards are excellent features. Strengths include flexibility and easy navigation, while drawbacks currently include a lack of advanced reporting tools and some limitations on automation capabilities.
Official Website: https://trello.com/
Slack is a communication tool that fosters team collaboration through channels and direct messaging. Known for its seamless integration with various other apps, its advantages are real-time communication and file sharing. However, it does suffer from information overload, while the free version has search limitations.
Official Website: https://slack.com/
Basecamp is a project management platform offering many features including to-do lists, file sharing, and team collaboration spaces. It offers a simple and effective oversight of tasks, but critics comment on its limited integrations with other tools and the absence of time-tracking capabilities.
Official Website: https://basecamp.com/
Monday.com is a work operating system that facilitates task management with customisable workflows and visual boards. Its flexibility to adapt across various industries is a major plus, but some users find its pricing steep, and the plethora of options can be slightly overwhelming - especially for small teams.
Official Website: https://monday.com/
#66 Microsoft Teams
Microsoft Teams is perhaps the best-known collaboration app offering chat, video meetings, and file storage, which integrates with other Microsoft Office products. It has robust functionality, with enterprise security, but does involve a steeper learning curve, and has occasional synchronisation issues.
Official Website: https://www.microsoft.com/en-us/microsoft-teams/group-chat-software
ClickUp is an extremely versatile project management tool that offers many features, such as task dependencies, time tracking, and goal setting. While celebrated for its all-in-one functionality and customisable views, some do find the user interface a little cluttered, and the mobile version lacking in features.
Official Website: https://clickup.com/download
Airtable is a cloud-based collaboration service that combines spreadsheets with relational database functionality. Its features include customisable fields and easy linking between tables, adaptability and visual appeal, but it does suffer from limited data analysis tools and is quite complex for novice users.
Official Website: https://www.airtable.com/platform
Smartsheet is a work management platform with automation, merging together spreadsheets and project management tools. It offers real-time collaboration and pre-built templates. Its strength lies in its flexibility and extensive integrations, whilst weaknesses include a challenging initial setup procedure. A free version is available but with restrictions.
Official Website: https://www.smartsheet.com/platform
Notion is an all-in-one workspace tool that combines notes, tasks, and wikis. It is noteworthy for its superb customisation and flexibility, and has integration with various work components, allowing for fluid organisation. However, its initial complexity can deter new users, and its offline functionality is somewhat limited.
Official Website: https://www.notion.so/product
Wrike is a collaborative work management platform that features real-time editing, reporting, and project tracking. It is adaptable to various workflows and is a boon for efficient task management. On the downside, the interface is not so intuitive, and the cost prohibitive for most smaller teams.
Official Website: https://www.wrike.com/
ProofHub is a project planning tool with an emphasis squarely on simplicity, with features like task assignments, timelines, and collaboration. It has a well-designed, intuitive design and all-in-one functionality. On the other hand, it does lack certain advanced features and users sometimes experience occasional delays in customer support response.
Official Website: https://www.proofhub.com/
Freedcamp is a project management solution providing task management, scheduling, and collaboration tools. It is cost-effective (and even has free plans suitable for small businesses) but lacks some of the more advanced functionalities of its competitors, and the interface is a little dated.
Official Website: https://freedcamp.com/
Podio is a collaboration software for project organisation and communication within teams. It has great customisation and app integration, and can be easily adapted for unique workflows. However, the initial setup is a bit clunky, and the lack of native time-tracking features is a drawback.
Official Website: https://www.podio.com/
TeamGantt offers intuitive Gantt chart creation for project planning and scheduling. With strong visual appeal and a user-friendly drag-and-drop functionality, it gives clear timeline visualisation. But while it excels in simplicity, some do find its features a little too basic; it also lacks robust reporting capabilities.
Official Website: https://www.teamgantt.com/
Bitrix24 is a collaboration platform offering CRM, task management, and communication tools. Valued for its comprehensive suite and affordability, it is adaptable to almost any business need. However, its plethora of features can make navigation more complex, and the mobile experience, for most, is not as refined as the desktop version.
Official Website: https://www.bitrix24.com/
Workzone is a project management tool that offers task tracking, file sharing, and customisable reporting. It balances simplicity with power features, and is therefore suitable for teams of all sizes. However, its interface is a little outdated, and it lacks certain advanced functionality.
Official Website: https://www.workzone.com/
Jira is a project management tool tailored specifically for software development. Great for its solid tracking tools, workflow customisation, and agile methodology support, it's a firm favourite among developers. Some do find it overly complex, and cost can be a barrier for smaller teams.
Official Website: https://www.atlassian.com/software/jira
#79 Zoho Projects
Zoho Projects is a comprehensive project management solution providing task tracking, time logging, and collaboration tools. Used by organisations of various sizes, small and large, it is affordable and offers great integration with other Zoho products. However, its user interface feels somewhat less intuitive than it could be, and certain features do require a steeper learning curve.
Official Website: https://www.zoho.com/nl/projects/
Targetprocess is a flexible project management tool for complex project visualisations. Its adaptability and support of various methodologies is a strong suit, making it perfect for diverse teams. However, its extensive capabilities mean a challenging initial setup and complexity of use for the uninitiated.
Official Website: https://www.apptio.com/products/targetprocess/
Marketing and Distribution Platforms
YouTube is the premier video-sharing platform, that allows users to upload, view, and comment on videos. It provides an endless array of content, but users of the free (non-subscription) version can get overwhelmed with adverts. Creativity thrives here, but varied content quality can be an issue, as can YouTube’s more recent overzealousness with content censorship.
Official Website: https://www.youtube.com/
Vimeo is a video hosting service with a solid reputation for high-quality content and a creator-friendly environment. It offers ad-free viewing by means of a subscription package. Ideal for professionals seeking advanced features, it may deter casual users with its less extensive library and premium-quality focus.
Official Website: https://vimeo.com/
#83 Facebook Ads Manager
Facebook Ads Manager is a tool for creating and managing advertising campaigns. It offers precise targeting and extensive analytics for truly personalised marketing. However, its complexity is often daunting for beginners, and its reliance on user data is a privacy concern for some.
Official Website: https://www.facebook.com/login/?next=https%3A%2F%2Fwww.facebook.com%2Fbusiness%2Ftools%2Fads-manager
Tubular is a video intelligence platform that enables brands to analyse and grow their online presence. It offers detailed data insights, including cross-platform comparison, and is powerful in tracking video performance. But can be expensive for smaller businesses, and does come with a steep learning curve.
Official Website: https://tubularlabs.com/
VidIQ is a YouTube optimisation tool, that aids creators, helping them to increase views and engagement. Its detailed analytics and keyword suggestions boost video visibility, but its full potential is only available in the paid versions. For small channels, the free tier may feel a bit limited, but at the same time, complex for beginners.
Official Website: https://vidiq.com/
#86 Sprout Social
Sprout Social is a social media management tool to help streamline engagement, publishing, and analytics. It has many collaborative features, including a unified inbox, that enhances team efficiency. Having said that, its price point can prove to be prohibitive for smaller businesses, and some users report that the tools could be more customisable.
Official Website: https://sproutsocial.com/
Buffer is a tool for scheduling and analysing social media posts, and is suitable for both businesses and individuals, simplifying content management across various platforms. As with most of these tools, the free version only offers limited features, and while user-friendly for scheduling, its analytics is not as in-depth as the specialised alternatives.
Official Website: https://buffer.com/
Hootsuite is a social media management platform consolidating various channels into one efficient dashboard. It's effective for monitoring and scheduling content, but can come across as cluttered to some. Powerful for large-scale operations and enterprises, but smaller businesses might find the cost and complexity of its advanced features prohibitive.
Official Website: https://www.hootsuite.com/
Mailchimp is an email marketing tool that facilitates targeted campaigns and automation. Its user-friendly design aids in creating professional emails, but the pricing quickly rises as the subscriber lists grow. While offering valuable insights and integrations, it may be too feature-rich for someone with simpler, basic needs.
Official Website: https://mailchimp.com/
HubSpot is a comprehensive marketing, sales, and service software that offers a multitude of tools. Grounded on its popular CRM capabilities and integration options, it is an asset for those wishing to grow their business. However, the complexity and cost of advanced features can be too much for the needs of smaller enterprises.
Official Website: https://www.hubspot.com/
Marketo is a robust marketing automation platform aimed squarely at medium to large businesses. It excels in lead management and personalised campaigns, but is challenging to navigate for newcomers. And while it offers extensive functionalities, the price structure will nevertheless exclude smaller organisations on a tight budget.
Official Website: https://business.adobe.com/products/marketo/adobe-marketo.html
#92 Constant Contact
Constant Contact is an email marketing service that is easy to use and has great customer support for those who need it. Ideal for small businesses, it offers customisable templates and tracking. However, limited automation and segmentation features hinder more advanced campaigns, and users need to be aware that pricing escalates with growing subscriber lists.
Official Website: https://www.constantcontact.com/
SendinBlue is an email marketing platform offering automation and organisation of SMS campaigns. Its affordability and user-friendly design make it appealing especially to smaller businesses, but its templates are a little limited. While an excellent choice for basic email marketing needs, it lacks the depth required for more intricate strategies.
GetResponse is an all-in-one marketing platform focused on email campaigns, automation, and webinars. It's versatile and offers a range of pricing options, but the learning curve might be a put-off for some. While it excels in email capabilities, users looking for more advanced CRM functions will find it lacking.
Official Website: https://www.getresponse.com/
ActiveCampaign is a platform that combines email marketing, automation, sales, and CRM, and specialises in customer experience automation. It has a host of dynamic features that allow for targeted communication, and while versatile for diverse marketing needs, some users may find the interface complex and unintuitive.
Official Website: https://www.activecampaign.com/
Drip is an e-commerce marketing platform focusing on personalisation and automation. It enables targeted campaigns to enhance customer engagement, but to really benefit from its powerful features requires some prior experience. Having so many quality tools for e-commerce businesses, though, means that both price and complexity will deter smaller businesses.
Official Website: https://www.drip.com/
AWeber is an email marketing service with a strong reputation for simplicity and customer support, with its automation and template range making it ideal for small businesses. However, its segmentation and analytics are rather basic for those with more complex marketing needs. Very user-friendly, but lacking in innovative features compared to some of the competition.
Official Website: https://www.aweber.com/
ConvertKit is an email marketing tool designed for creators, offering easy-to-use automation and segmentation tailored for bloggers and small businesses. It only has limited design customisation, however, so while excelling in subscriber management and targeting, it may fall short for users who require extensive template options.
Official Website: https://convertkit.com/
Tailwind is a scheduling tool for Pinterest and Instagram, with good content planning and analytics. It offers valuable insights and time-saving automation, but these features do drive up the price. While robust for visual platform management, it doesn't yet extend its functionalities to other social media networks, which means limited appeal.
Official Website: https://www.tailwindapp.com/
Later is a visual social media planning tool for businesses on platforms such as Instagram, Facebook, and Pinterest. It has user-friendly drag-and-drop scheduling which is great for visual content organisation, but more advanced users may desire additional features as it lacks in-depth analytics.
Official Website: https://later.com/
Content Research and Planning Tools
BuzzSumo is a powerful digital tool for content research and monitoring, boasting some great features such as keyword tracking, brand mentions, and competitor analysis. It is also strong on data insights and has a user-friendly interface. Users do sometimes find occasional reporting delays, however, and a high price tag means that it is not so popular with smaller businesses.
Official Website: https://buzzsumo.com/content-research/
#102 Google Trends
Google Trends is a free online service from Google and provides insights into search term popularity for SEO. It enables tracking of keyword interest over time, as well as across regions. While beneficial for market analysis and easy to use, its limitations include a lack of granular data and there are occasional delays in the updating of information.
Official Website: https://trends.google.com/trends/
SEMrush is a comprehensive SEO and marketing suite, offering tools such as keyword research, site audits, and competitor tracking. It stands out from the competition for its in-depth analytics and integration capabilities - but this comes at a price. Financially, it costs more than a lot of smaller business budgets can afford, and it also can be a daunting tool for beginners.
Official Website: https://www.semrush.com/
Ahrefs is an SEO toolset providing backlink analysis, keyword tracking, and competitive insights. It is incredibly popular due to its extensive link database and insightful reporting, but the steep learning curve for newcomers and higher-than-some subscription costs both deter a number of potential users.
Official Website: https://ahrefs.com/site-explorer
Moz offers a varied suite of SEO tools focusing on keyword optimisation, link building, and site auditing. It has an intuitive interface and very supportive community, which works in its favour, but some find limitations in the data depth. There are also some challenges with the integration of certain features.
Official Website: https://moz.com/domain-analysis
#106 Google Analytics 4
Google Analytics, possibly the most popular web insight tool, offers in-depth website analysis and tracking of user interactions and behaviours. Features include real-time analytics, segmentation, and custom reporting. It is world-class with comprehensive data analysis and a user-friendly interface, however, like many sophisticated packages, it also has a steep learning curve. There are also concerns about potential privacy issues.
Official Website: https://analytics.google.com/analytics/web/
#107 Keyword Planner
Keyword Planner is a tool for keyword research, which is essential for SEO and PPC campaigns. It does well at predicting keyword performance, suggests related terms and estimates costs. It also includes accurate forecasting and integration with AdWords, but not so hot is limited long-tail keyword suggestions and the sometimes overemphasis on commercial keywords.
Official Website: https://ads.google.com/home/tools/keyword-planner/
MarketMuse is an AI-driven content research and optimisation platform. It works wonders on content creation, planning, and competitive analysis, and is known for its reliable data insights and efficient content strategies. It may, however, be overwhelming for some beginners and, again, higher pricing puts it out of the realm of most small businesses.
Official Website: https://www.marketmuse.com/
Evernote is a versatile note-taking app that syncs across devices, offering organisational tools including notebooks and tags. It's praised for its accessibility and search functionality but criticised for occasional sync issues and a complicated user interface.
Official Website: https://evernote.com/
#110 Trello (for planning)
Trello, a versatile project management tool, streamlines task organisation with its easy-to-use boards, lists, and cards. While it excels in visual collaboration and workflow customisation, its free version functionality is somewhat limited.
Official Website: https://trello.com/home
KWFinder is a specialised keyword research tool, offering precise search volume data and competition insights. It shines in revealing long-tail keyword opportunities, yet has a limited query allotment in the basic plan version, and lack of broader SEO suite integrations.
Official Website: https://mangools.com/kwfinder/
SpyFu is a competitive analysis tool that lets users explore competitors' search marketing strategies. It is popular for revealing competitors' keywords and ad spend, aiding in strategy formulation, but the data it provides is sometimes outdated, and the interface is less intuitive for first-time users.
Official Website: https://www.spyfu.com/
Ubersuggest is an SEO tool that offers keyword suggestions, site audit capabilities, and backlink analysis. Its affordability and ease of use make it popular with many - and it is suitable for small businesses. On the downside, it offers less detailed data compared to specialised tools and occasional inconsistencies in reporting sometimes occur.
Official Website: https://neilpatel.com/ubersuggest/
Serpstat is a comprehensive SEO platform providing keyword research, competitor analysis, and site optimisation insights. Favoured for its multifunctionality and solid data, it can present challenges with its initial learning curve, and occasionally suffers from sluggish performance issues.
Official Website: https://serpstat.com/
Clearscope, a content optimisation tool, assists in enhancing content relevance through competitive keyword analysis. It simplifies content research and delivers actionable insights, however, some may be disappointed by the higher price tag and the lack of in-depth SEO features found in alternative software.
Official Website: https://www.clearscope.io/
#116 Quora (for content ideas)
Quora, a question-and-answer platform, serves as a valuable resource for content ideas, supplying many real-world inquiries and solutions. A popular platform for all sorts of reasons, it has wide-ranging topics and community-driven insights. It is also cluttered with redundant, low-quality content, and discerning truly valuable information often takes time.
Official Website: https://www.quora.com/
AnswerThePublic is a visual tool for content creators that aggregates search queries to identify popular questions related to any keyword. Its visualisations offer unique insights and inspire creative content, but they do have limitations in the free version - as well as occasional difficulty in interpreting complex graphs.
Official Website: https://answerthepublic.com/
#118 Google Search Console
Google Search Console is a web service that monitors and maintains site presence in Google Search results. Popular for its detailed analytics, site performance tracking, and indexing issues detection, it's an essential tool for many. It is complex though, which is a deterrent for many, as some features require quite technical understanding.
Official Website: https://search.google.com/search-console/about
#119 Long Tail Pro
Long Tail Pro is a keyword research tool targeting long-tail keyword opportunities. It can uncover niche keywords and gauge competition, but can be quite slow to use, and has a less intuitive interface compared to some of its contemporaries.
Official Website: https://longtailpro.com/keyword-research/
ContentStudio is an automation tool for content marketing and social media. It makes simple the tasks of content discovery, curation, and posting. Whilst it does have comprehensive functionality and integrations, some find the interface less than user-friendly. It also has limitations in analytics on the lower-price plans which are offered.
Official Website: https://contentstudio.io/social-media-analytics
Live Streaming Platforms
Twitch is an extremely popular live-streaming platform predominantly for gamers. Upside - it has real-time interaction, community engagement, and a diverse array of content. Downsides include the occasional streaming delay, and a complicated interface which can be an issue for new users. It provides an immersive experience for broadcasters and viewers alike.
Official Website: https://www.twitch.tv/
#122 YouTube Live
YouTube Live is a dynamic video streaming service. It has easy accessibility and, of course, full integration with YouTube's vast audience. It also integrates decent analytics and monetisation options for broadcasters. Not so good are potential issues with copyright restrictions and an oft-crowded - and competitive - environment for new content creators.
Official Website: https://www.youtube.com/channel/UC4R8DWoMoI7CAwX8_LjQHig
#123 Facebook Live
Facebook Live facilitates live video broadcasting within the Facebook social network. This does give the user immediate audience reach and integration with Facebook's user base, but on the flip side, there are lower video quality issues. It can also be challenging for non-Facebook users to discover content, which limits its appeal outside the platform.
Official Website: https://www.facebook.com/formedia/tools/facebook-live
Periscope is Twitter's live streaming app. It enables real-time video sharing and interaction and offers both instant connectivity with Twitter followers and straightforward usability. There is an issue of limited discoverability outside of the Twitter user base, though, and occasional technical glitches also hamper its overall accessibility and appeal.
Official Website: https://www.pscp.tv/
#125 OBS Studio
OBS Studio is an open-source broadcasting software popular with streamers. It has customisable setups, compatibility with various platforms, and cost-free access. However, configuration is not simple, and potential performance issues on less powerful systems both serve as drawbacks.
Official Website: https://obsproject.com/
StreamYard is a web-based live streaming studio enabling multi-platform broadcasts. It is replete with some amazing features, such as guest-inviting and on-screen comments, appealing to podcasters and show hosts alike. Despite its great user-friendliness, it does have some limitations on customisation, and dependence on a fast internet connection somewhat restricts its flexibility.
Official Website: https://streamyard.com/
Restream is a multi-streaming service that allows simultaneous broadcasting across various platforms. Its strength lies in its broad compatibility and centralised monitoring. However, there is a learning curve to be had with the interface, and there are sometimes occasional syncing issues between platforms - obviously, not a great feature as multi-streaming is its purpose.
Official Website: https://restream.io/
#128 Mixer (now part of Facebook Gaming)
Mixer - now a part of Facebook Gaming - was a live-streaming platform with innovative real-time audience participation. Part of what made it a winner was its low latency and uniquely interactive features. Sadly, it only had a relatively small user base, and its now-integration with Facebook may deter even some of its most dedicated users.
#129 Livestream (Livestream is now Vimeo)
Livestream is a professional live video service catering to businesses and large events. It offers high-quality streaming and quality analytics. However, its complicated setup and higher costs have deterred individual content creators and many small businesses, limiting its applicability to a more niche, professional market.
Official Website: https://livestream.com/
Dacast is a B2B video streaming solution with secure broadcasting and even monetisation options. It offers comprehensive analytics and integration with various CDNs. Negatives are a less intuitive interface and, potentially, higher costs, which challenge small-scale users and those with budget restrictions.
Official Website: https://www.dacast.com/
Wowza is a versatile streaming platform offering good delivery and scalability, which is praised for handling a wide range of streaming needs. However, it is complicated to use, and the need for more technical know-how is a challenge to beginners. Additionally, the pricing is prohibitive for many individuals and small-scale streamers.
Official Website: https://www.wowza.com/
Be.Live is a live-streaming platform designed for interactive and engaging broadcasts. Its pros include a simple setup, as well as integration with social media channels, making it accessible to non-technical users. However, with that, there are limitations on customisation options, and sometimes issues with stream quality, which may deter both professional and more demanding users.
Official Website: https://be.live/
#133 Vimeo Livestream
Vimeo Livestream offers professional live streaming services with high-quality video and analytics. It scores high for its reliability and integration within the Vimeo platform, although its higher cost may deter individual content creators and smaller organisations. It remains popular though, with professional broadcasters and businesses.
Official Website: https://vimeo.com/features/livestreaming/
XSplit is a live streaming and recording software known for its rich features and user-friendly interface. Upsides include strong support for a range of streaming platforms, as well as easy customisation. The downsides are occasional performance hiccups and a lack of advanced features in the free version.
Official Website: https://www.xsplit.com/broadcaster
#135 Stage Ten
Stage Ten is a cloud-based video production tool for live streaming. It offers drag-and-drop functionality, thus enabling easy content creation. Users have the ability to control streams from a browser and it also offers social media integration - however, it also has limitations in advanced customisation features, as well as occasional latency issues.
Official Website: https://stageten.tv/
Lightstream is a cloud-based live-streaming solution that is simple to use, allowing newcomers to create professional-looking broadcasts without complex setups. Browser-based accessibility and template options make it popular, but it only has limited advanced features and requires a stable internet connection.
Official Website: https://golightstream.com/
#137 Streamlabs OBS
Streamlabs OBS is a popular streaming software combining OBS's power with Streamlabs' user-friendly features. It includes extensive customisation options, integrated alerts, and even fund/donation handling. It does require higher CPU usage to use though, when compared to OBS, and has a more overwhelming interface which may be offputting for some.
Official Website: https://streamlabs.com/
Crowdcast is an interactive live video platform ideal for webinars, as well as Q&A sessions. Features include real-time polling, real-time analytics, and fostering audience engagement. Restrictions involve limitations on customisation, as well as the occasional technical glitch. These can potentially hinder its versatility and the smooth user experience that hosts and attendees both demand.
Official Website: https://www.crowdcast.io/
Wirecast is a professional live-streaming production tool. It supports multiple cameras, real-time effects, and has handy output options. It is complicated to use for some, however, and the relatively high cost can be a barrier to hobbyists and small-scale users. It positions itself as a solution for advanced broadcasters and professionals.
Official Website: https://www.telestream.net/wirecast/
#140 Bigo Live
Bigo Live is a global live-streaming platform with an emphasis firmly on social interaction and entertainment. It hosts a diverse community, virtual gifts, and even real-time engagement. However, content quality can be varied, and the user interface appears cluttered, which affects the overall user experience and accessibility for newcomers to the platform.
Official Website: https://www.bigo.tv/
Monetization and E-commerce Integration
Patreon empowers creators by offering a subscription-based platform for them to monetise content. Offering features such as tailored rewards, community engagement, and analytics, giving creators full control and helping them to gain a steady income flow. Less good is that it includes fees and the potential difficulty of attracting subscribers.
Official Website: https://news.patreon.com/
Shopify is the well-known e-commerce solution that facilitates online selling for businesses of all sizes, with customisable storefronts and secure payment processing to boot. Advantages of Shopify include a user-friendly design and scalability options, while the disadvantages are subscription costs and limitations on customisation in certain areas.
Official Website: https://www.shopify.com/
WooCommerce is an open-source e-commerce plugin for WordPress, enabling businesses to build online stores with great flexibility. The upsides include a broad array of extensions and adaptability, but to counter that, it can be daunting for beginners, and there are also costs involved for premium add-ons.
Official Website: https://woocommerce.com/
Gumroad simplifies selling digital products online by offering tools for creators to distribute content. Benefits include ease of use and a responsive customer service centre. Drawbacks are limited customisation capabilities and transaction fees, which make it less suitable for larger businesses.
Official Website: https://gumroad.com/
#145 Amazon Associates
Amazon Associates is an affiliate marketing program, from Amazon, that allows participants to earn commissions by promoting products. A key advantage is the vast selection of goods, as well as trusted brand backing. However, the program does have drawbacks, such as lower commission rates, as well as stringent adherence to guidelines - failure of which leads to potential termination of the agreement.
Official Website: https://affiliate-program.amazon.com/
Teespring is an online platform that allows users to create and sell custom apparel and merchandise. It has a host of user-friendly design tools and no upfront costs, which makes it accessible to all creatives. Less good is the potential for lower profit margins and occasional quality inconsistencies.
Official Website: https://teespring.com/
PayPal is often utilised by video content creators as a monetisation platform as it enables seamless donations and payments. Advantages of Paypal include global accessibility and secure transactions, both of which foster trust with audiences. Disadvantages are the fees it charges for transactions, and potential account limitations which can create friction in the otherwise smooth experience.
Official Website: https://www.paypal.com/us/home
Stripe is another option used by video content creators for monetisation, as it offers a well-known and reliable platform for payment processing. It has a wide array of supported currencies and seamless integration with platforms and websites. It is worth noting though, that it can have higher transaction fees compared to some of its competitors, and is not always straightforward to set up.
Official Website: https://stripe.com/
#149 eBay Partner Network
The eBay Partner Network serves as a monetisation avenue for video content creators, through affiliate marketing. Pros are access to a vast product range and reliable tracking of conversions, however, the cons include fluctuating commission rates and a potentially complex integration process.
Official Website: https://partnernetwork.ebay.com/
#150 Rakuten Advertising
Rakuten Advertising offers video content creators yet another way to monetise through affiliate marketing, having an extensive network of brands. It offers real-time reporting, but also has a steep learning curve for newcomers and a strict approval process, which could limit its accessibility and attractiveness to some creators.
Official Website: https://rakutenadvertising.com/affiliate/
#151 Commission Junction
Commission Junction is a platform for video content creators that facilitates monetisation through affiliate marketing. It has a wide array of advertisers and also hosts very reliable tracking tools. On the other hand, it does have a challenging setup path and stringent performance requirements, which potentially may hinder less experienced creators - as well as those with a smaller audience reach.
Official Website: https://www.cj.com/solutions/cj-affiliate
BigCommerce offers video content creators an e-commerce solution for monetising via online sales. Amongst other things, it offers flexible customisation and integration with numerous payment gateways. Against it is a higher cost for advanced features, and a learning curve for correct setup and management which could challenge less tech-savvy creators.
Official Website: https://www.bigcommerce.com/
#153 Affiliate Window (AWIN)
Affiliate Window (AWIN) is a monetisation platform for video content creators that is essentially a platform of affiliate marketing opportunities. It provides access to a vast network of advertisers and detailed analytics but at the cost of a higher entry fee and a rigorous approval process. These factors may limit its appeal to new or small-scale content creators.
Official Website: https://www.awin.com/us
ShareASale, is another monetisation platform aimed at video content creators, focusing on affiliate marketing. It possesses a user-friendly interface, a diverse merchant base, and a prompt payment processing system. However, some may struggle with the less-than-modern dashboard design and potential difficulties in locating relevant partners, the latter of which could impact its effectiveness for some creators.
Official Website: https://www.shareasale.com/info/
Kajabi is a platform that enables video content creators to monetise online courses and memberships. With a range of comprehensive marketing tools and an all-in-one solution for content delivery, it stands out from some of the competition. However, be aware of the higher pricing structure and possibly overly complicated workflow, which may be a hindrance, despite Kajabi’s benefits.
Official Website: https://kajabi.com/
Sellfy serves video content creators as a platform to monetise digital products and merchandise. Its strengths include its ease of use and swift setup process, making it appealing to creators of all sizes and types. However, there are limitations in customisation, which, together with the potential for transaction fees, may put off some users.
Official Website: https://sellfy.com/
ClickBank facilitates monetisation for video content creators by means of affiliate marketing. It offers a wide variety of products to promote and has an accessible entry for newcomers. However, not everyone likes the inconsistent product quality and sometimes challenging navigation within the platform, both of which can affect the overall appeal to some users.
Official Website: https://www.clickbank.com/
#158 Etsy Integration
Etsy Integration allows video content creators to monetise by linking their creative merchandise to a wider audience. Enjoyed by millions, Etsy is a well-known platform tailored to selling unique, handmade items. Having wide appeal - and a simple and easy setup - does mean that competition within the platform is fierce, and although not large, Etsy's fees can soon add up, which may deter some creators from utilising this platform.
Official Website: https://www.etsy.com/
#159 Squarespace Commerce
Squarespace Commerce provides video content creators with e-commerce tools to monetise through product sales. It has amazing, sleek design templates and many comprehensive, professional sales features. However, this does require a steeper learning curve for complete customisation and higher pricing for advanced options makes it less appealing to small creators, or those just beginning to enter the field.
Official Website: https://www.squarespace.com/ecommerce-website
2Checkout is a payment processing platform that assists video content creators in monetising through global payment acceptance. It offers support for multiple currencies and comes complete with robust fraud protection. On the flip side, these features translate into higher transaction fees - and a complex approval process that potentially will hinder appeal and profitability for some creators.
Official Website: https://www.2checkout.com/
Community Engagement and Social Media Management
#161 Sprout Social
Sprout Social is an all-in-one social media management tool that offers (amongst other features) post scheduling, analytics, and collaboration. It has a great, intuitive design and comprehensive reporting, but at the cost of a higher price entry point and potential complexity for novice users.
Official Website: https://sproutsocial.com/
Buffer is a social media scheduling platform that simplifies content sharing across various social channels. It offers features such as queueing posts and performance tracking. The key attractors are user-friendliness and affordable pricing, but some of its drawbacks include limited analytics and fewer integration options.
Official Website: https://buffer.com/
Hootsuite is a social media management system that centralises various channel interactions. Key features such as bulk scheduling and monitoring are its strengths, making it efficient for businesses. However, it can be overwhelming for beginners, and the cost of its premium features beyond the smaller budgets.
Official Website: https://www.hootsuite.com/
TweetDeck is a dashboard application for Twitter post management. It enables users to view multiple timelines, schedule tweets, and manage their accounts. While its streamlined interface and no-cost use are appealing, the Twitter-only functionality and occasional interface complexities are notable limitations.
Official Website: https://tweetdeck.twitter.com/login
SocialBakers is a marketing platform focusing on AI-powered social media analytics and automation. It excels in audience targeting and competitor analysis, which are great and can give users a competitive edge. However, it is relatively costly and not the simplest platform to learn as a newcomer; some functionalities require a fairly steep learning curve.
Community is a text-based platform that enables direct communication between brands and audiences. It allows users personalised engagement with their customers with audience segmentation. Despite enhancing customer relationships for brands, a lack of multimedia support and potential difficulty in managing large contact lists do limit its appeal to many.
Later is a visual-focused social media planning tool that offers easy scheduling and previewing of posts. Its emphasis on aesthetic alignment and time-saving automation makes it highly convenient but it does have limitations - notably in its analytics functionality - and also suffers occasional glitches in its scheduling processes.
Official Website: https://later.com/
CoSchedule is a reliable marketing calendar that integrates social media, content, and project management all in one, helping users streamline their planning and communication. Although it enhances productivity and organisation, there is criticism of its cluttered interface, and the pricing plans may be prohibitive for the smaller business.
Official Website: https://coschedule.com/
MeetEdgar is a social media automation tool that specialises in content recycling and auto-scheduling. It's lauded for its ability to maximise post visibility and automate numerous tedious tasks. However, it does suffer from a lack of in-depth analytics and has constraints in platform compatibility. This may limit its appeal to comprehensive social media strategists.
Official Website: https://meetedgar.com/
SocialOomph is a social media management tool emphasising post scheduling and automation. It has a smooth, straightforward approach, which together with its multi-platform support, are strong points for small businesses. Against it: it does suffer from a somewhat dated interface and it also lacks the advanced analytics and interactive features found in some competing tools.
Official Website: https://www.socialoomph.com/
#171 Falcon.io (Falcon.io is now part of Brandwatch)
Falcon.io offers a unified social media management solution with features that include customer engagement, audience building, and analytics. It has built a well-deserved reputation for in-depth insights and seamless integration and overall provides a well-rounded experience. However, it is pricier compared to some others and the setup process is a little intricate.
AgoraPulse is a comprehensive social media management tool that offers functionalities such as scheduling, monitoring, and reporting. With a user-friendly interface and efficient customer support, it has remained popular among marketers, however, some find its mobile app functionality limited and also require more in-depth analytics than AgoraPulse can offer.
Official Website: https://www.agorapulse.com/
Sendible is a platform designed for managing and analysing social media content. With abilities that include collaborative scheduling and robust reporting, it’s geared towards agencies and large teams. Its strengths include a streamlined workflow, but as with many similar packages, the initial learning curve can be a challenge, and occasional delays in post-publishing are a turn-off to some.
Official Website: https://www.sendible.com/
MavSocial is a social media management platform that specialises in content curation, scheduling, and tracking. It has a smart digital library for asset management and offers smooth integration with major platforms. Negatives include less comprehensive analytics, and a less intuitive interface when compared to its competition.
Official Website: https://mavsocial.com/
Tailwind is a marketing tool created for Pinterest and Instagram users, which focuses on scheduling, analytics and content discovery. It thrives in visually driven campaigns and is favoured by many for its ease of use. It is, however, restricted to those specific platforms and suffers a lack of depth in its reporting features.
Official Website: https://www.tailwindapp.com/
Crowdfire is a social media management app that supports content discovery, scheduling, and engagement analytics. Its simplicity and affordability make it appealing to both individuals and small businesses alike, however, the limited customisation options and lack of advanced features mean that it is not suitable for those with complex marketing needs.
Official Website: https://www.crowdfireapp.com/?request_locale=en_US
Oktopost is a B2B social media management tool, focused on lead generation and tracking; it possesses integrations for CRM and robust analytics, aligning marketing with sales efforts. However, this does mean that it is overly complex for many smaller businesses, and its price point makes it prohibitive for some.
Official Website: https://www.oktopost.com/
Brandwatch is a digital consumer intelligence platform that offers insights into brand perception and trends. Its well-known and in-depth analytics and social listening capabilities make it incredibly valuable for market research, but these features do increase its complexity. It is also tagged with a high price point, another issue that may deter many small businesses and individuals.
Official Website: https://www.brandwatch.com/
Mention is a real-time monitoring tool that tracks mentions across a variety of platforms, and offers insights into brand reputation. It's praised for its comprehensive coverage and alerting system, which help businesses respond swiftly when needed. However, the interface is less intuitive than some others, and the pricing may be a challenge to those with smaller budgets.
Official Website: https://mention.com/en/
SocialFlow is a social media optimisation platform that uses intelligent algorithms to schedule posts at peak engagement times. It supports content monetisation and audience growth but is particularly geared towards publishers. While powerful in data-driven decision-making, its complexity might deter small businesses, and the price is a little steep for those with a limited budget.
Official Website: https://piano.io/product/socialflow/
Cloud Storage and Backup Solutions
#181 Google Drive
Google Drive offers cloud-based storage that allows seamless file access and location-independent collaboration among users. It now includes features such as real-time editing and also offers solid integration with Google's complete suite of tools. It does suffer occasional synchronisation issues though, and has potential privacy concerns for those wary of storing sensitive information online.
Official Website: https://www.google.com/drive/
Dropbox provides users with online storage solutions and synchronisation, with streamlined file-sharing, a user-friendly interface, and full cross-platform compatibility. The downsides include storage size limits on free accounts, as well as the usual concerns over data security in the cloud.
#183 Amazon S3
Amazon S3 is a scalable object storage service designed for data archiving and backup. It excels in flexibility, cost-effectiveness, and integration with AWS services. However, its complex pricing structure and potentially steep learning curve for beginners make it less accessible to many users.
#183 Amazon S3
Amazon S3 is a scalable object storage service designed for data archiving and backup. It excels in flexibility, cost-effectiveness, and integration with AWS services. However, its complex pricing structure and potentially steep learning curve for beginners make it less accessible to many users.
Official Website: https://aws.amazon.com/s3/
#184 Microsoft OneDrive
Microsoft OneDrive delivers cloud storage and full integration with Microsoft Office applications, as well as possessing file retrieval features and offering a range of subscription options. Report issues with OneDrive include syncing glitches - and non-Microsoft users might find less value in its software-specific integrations.
Official Website: https://www.microsoft.com/en-us/microsoft-365/onedrive/online-cloud-storage
iCloud is Apple's cloud service for storing photos, documents, and everything else, offering seamless integration across Apple devices, intuitive design, and secure synchronisation. Drawbacks of iCloud include storage limits in the subscription-free zone and potential difficulties for non-Apple users in accessing the full range of features.
Official Website: https://www.icloud.com/
Tresorit is known for its emphasis on strong end-to-end encryption and privacy features. It provides secure file synchronization and sharing, making it a good option for those prioritizing data security.
Official Website: https://tresorit.com/
Box is a cloud content management system designed for business. It boasts robust security features, workflow automation and collaboration tools. On the downside, its user interface is less intuitive when compared to its rivals, and the pricing prohibitive to smaller organisations.
Official Website: https://www.box.com/
Backblaze offers straightforward cloud backup solutions with unlimited storage. Its advantages encompass ease of use and competitive pricing, making it attractive for personal or small business use. However, the lack of extensive file customisations and native collaboration tools will limit its appeal to larger enterprises.
Official Website: https://www.backblaze.com/cloud-storage-v1
pCloud provides cloud storage with an emphasis on security and media features. One of its strongest appeals is a unique lifetime pricing option, which along with strong encryption and media streaming capabilities makes it very attractive to many. Weighing against these features are the slower upload speeds for large files and its less refined user interface.
Official Website: https://www.pcloud.com/eu.html
Sync.com offers secure cloud storage and file sharing. With a reputation for its robust privacy features and zero-knowledge encryption, it ensures user data remains private. The service does lack some advanced collaboration tools, however, and its user interface is a little less intuitive for those new to cloud storage.
Official Website: https://www.sync.com/business-cloud-storage/
Mega is a cloud storage provider offering end-to-end encryption and a substantial free storage tier. It emphasises user privacy and security that makes data accessible only to the user, but some may find the interface less than user-friendly, and download speeds can be inconsistent.
Official Website: https://mega.io/storage
SpiderOak offers encrypted cloud storage while promoting privacy and security. It has zero-knowledge security features, ensuring that only users can access their files, but the platform is less user-friendly and more expensive compared to other cloud storage options.
Official Website: https://spideroak.com/
SugarSync provides cloud storage with selective syncing across various devices. It excels in file organisation, ease of use and real-time collaboration. It lacks a free tier though and some may find prices are high for the amount of storage provided, which makes it less attractive for budget-conscious consumers.
Official Website: https://www1.sugarsync.com/
IDrive is a versatile cloud backup solution, offering multi-device support, file versioning and robust security protocols, and appeals to both individuals and businesses alike. However, the service may present navigation challenges to newcomers, and the restoration process can be slow on occasion.
Official Website: https://www.idrive.com/
#195 Acronis True Image
Acronis True Image provides comprehensive backup and recovery, integrating cloud and local storage. Its strengths include solid security features, various flexible backup options and disk cloning. On the downside, it has a more complex interface that can be daunting for beginners, and higher costs compared to some other backup solutions.
Official Website: https://www.acronis.com/en-us/products/true-image/
#196 Zoolz Cloud
Zoolz Cloud offers intelligent cloud backup, employing both instant storage and cold backup solutions. It’s affordable and has various archival options but may disappoint users seeking immediate access to all files, as cold storage retrieval can be slow. The interface is also not the most intuitive.
Official Website: https://www.zoolz.com/
#197 SOS Online Backup
SOS Online Backup delivers secure cloud backup solutions with continuous protection and encryption. Pluses include unlimited file versioning and a very straightforward user experience, however, its lack of free and low-cost plans, together with its limited mobile app functionality, may put off those wanting robust on-the-go access.
Official Website: https://myaccount.sosonlinebackup.com/Account/SingleSignOn?ReturnUrl=%2F
CrashPlan is a cloud backup that targets small businesses, offering unlimited storage and continuous backup capabilities. Its strengths lie in its reliability and data protection. However, home users will find it less appealing as there is no personal plan option, and even for business there is a somewhat steep learning curve.
Official Website: https://www.crashplan.com/
MediaFire provides a simple cloud storage solution with file sharing, and is aimed at both individual users and small businesses. It offers a generous free storage tier and easy-to-use sharing options. On the downside, the free version is advert-driven, which can be annoying, and the lack of advanced security features is a negative point.
Official Website: https://www.mediafire.com/
#200 Resilio Sync
Resilio Sync utilises peer-to-peer technology for direct file synchronisation between devices. It has a reputation for speed and the ability to handle large files without relying on cloud servers. However, the absence of traditional cloud backup, and a potentially complex setup, is off-putting for those seeking a simpler, more conventional storage solution.
Official Website: https://www.resilio.com/sync-business/