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It isn't surprising that modern marketers require more than just a classic strategy and investments to attract an audience. The changing needs of consumers, new trends appearing every day, and AI being all around are forcing marketing teams to adjust marketing materials to a new digital world.
Aside from that, high competition is one of the key drivers for content translation and localization. While translating text content has long been here, video marketing and its translation tools have only recently started to gain popularity.
Videos have quickly become one of the best ways for companies and brands to present their products and services, while modern consumers have also started to prefer videos over written content because of the ease and engagement they offer.
Now, creators should know that it isn't enough to create video content available in just one language if the goal is to grow audience reach. Even though hiring a team of human specialists to translate and localize your video content is still an option, using AI-powered translations is a game changer for all sorts of creators and brands today.
And Rask AI's new multi-language translation feature allows you to scale your content even faster than before!
What is Multi-Language Video Translation?
Video translation simply means making the content in the video understandable for audiences that speak many other languages. One of the aims of video translation is to expand the audience and there are several ways you can translate your video content.
Subtitling is a traditional way to translate videos where translated text is displayed on the screen. Everyone has seen translated subtitles in films, YouTube videos, TV shows, or other types of video content. You can translate subtitles using AI tools, while downloading and inserting them can be done using video translation services.
VoiceOver is a relatively new and much more efficient way to translate video content. It refers to the process of recording voice actors who speak in another or multiple languages and then overdubbing the audio track. VoiceOvers can also be done with the help of AI-powered tools where there is no need for a voice actor - machine learning and artificial intelligence automatically translate videos to multiple languages.
Video Translation vs. Video Localization
Video translation is a part of video localization. The translated text is used to make videos available in multiple languages, while localization ensures there is no sign that the content was translated, creating a personalized and authentic experience.
The goal of localization is to ensure the entire business (its website, applications, marketing materials, and content) resonates with the locals and covers cultural differences.
If your goal is to localize content, subtitling will not be enough. Localization means ensuring new target audiences believe that translated content was specifically designed for them. In this case, voice over and dubbing are the only options you have for translating your video content into multiple languages.
While you can simply translate your videos, localization significantly increases the chances of attracting new customers. The process usually includes:
- Transcribing and adapting the video's narrative;
- Adapting the text to on-screen character limits;
- Recording VoiceOvers or generating new soundtracks;
- Synchronizing the visuals with the audio.
Rask AI’s New Feature: Translate to Multiple Languages with Two Clicks
With Rask AI's video translation tool, you upload a video in the desired language (even, for example, long EdTech videos since Rask AI) powered by the latest AI technology, Rask AI provides a fast and easy way to translate and dub your video and audio content.
According to one review on Product Hunt, "Rask AI is a game-changer for global marketers! There are no more language barriers, and it delivers accurate translations. Loving it!"
Rask AI recently launched a new feature - multi-language translation. It allows users to copy current projects into different languages in just two clicks, streamlining content translation and localization.
Aside from that, the app offers a vast range of features to choose from, where the key ones are:
- Speech-to-text, translation, and voice-over: Rask AI allows you to transcribe, translate, and generate a voice-over for any type of video content. So whether you post podcasts, educational content, or TikToks - Rask AI is a go-to solution;
- Effortless subtitles: Rask AI allows users to upload SRT files to generate subtitles in over 130 languages;
- Long and short content support: Use Rask AI for both short and long-form content, uploading long videos or generating Shorts for YouTube, TikTok, and Instagram Reels.
How Do You Translate Your Project into Multiple Languages with Rask AI?
- Choose an existing project or upload a new video;
- Create a new translation by clicking the "Translate to different language" button;
- Dub the new translation to get the finished clip in a new language.
(Note: The feature is available for Pro or Business users.)
Benefits of Using Rask AI to Translate Text and Videos
Video translation has been a costly and time-consuming process. It becomes even longer when we talk about translating videos into multiple languages since it usually involves hiring human specialists who speak different languages.
AI is changing the game, simplifying and speeding up the translation and localization processes. AI video translators are powerful applications for breaking language barriers and allowing companies to go global.
Automation
Rask AI automates the translation process using Artificial Intelligence, Machine Learning, and Natural Language Processing (NLP) technologies. Rask AI makes it two times faster and more efficient compared to traditional translation methods. It significantly speeds up the process, generating text and voice-overs within minutes.
Multilingual Accessibility
The key idea behind Rask AI translation is that this useful tool allows for multilingual translation without any human work and extra fees for each new language. Imagine you need to translate both text and video content to multiple languages - in that case, you will probably need a team of human translators, each having their own price for just one language (word-for-word translation in most cases).
In contrast, Rask AI allows creators to quickly translate videos into over 130 different languages while requiring only one payment for a subscription. In addition, it also has 29+ languages available for voice-overs, perfect for those brands looking for localization features within translation tools. Being able to translate into multiple languages, Rask AI is particularly beneficial for educational content, entertainment, and marketing efforts.
Accurate Translation
Debates about AI translation accuracy are still ongoing. However, Rask AI has already proven its dedicated approach to fast and accurate translation. AI operates on the data it's been trained on, meaning it has the same and sometimes even deeper knowledge than human specialists.
In addition, advancements in machine learning and neural network models make it possible for Rask AI to cover cultural and language nuances during translation, creating personalized and highly authentic experiences for new target audiences.
Opportunities for Integration
Rask AI is a perfect solution for creators and businesses to localize translated content seamlessly. It offers integrations with popular social media platforms so users can easily share generated content, speeding up localization and reducing human efforts needed for the process.
Voiceover and Subtitle Features
Rask AI is a useful tool containing many features needed for successful language translation and localization. Rask AI can also generate subtitles through an SRT file upload and create voiceovers. It doesn't require voice actors, and the new audio sounds like a human voice, allowing for authentic user experience during localization.
5 Challenges of Using AI to Translate Text and Video
There is no doubt that technological necessities are growing within the translation and localization world, and AI-powered translators have numerous benefits that both creators and brands can reap.
AI is still a technology and marketing will always require human touch. An AI-powered translator app can have several challenges that need to be addressed. Here are some of the main ones with possible solutions:
1. Lack of Contextual Understanding
One of the biggest obstacles AI has to translate sentences in multispeaker videos is the need for contextual understanding. In contrast to a human translator, AI translator apps use Natural Language Processing technology that breaks down the text into code pieces and then translates it.
Translated texts and videos may lack idioms, metaphors, and colloquialisms. The best solution for that is to have a proofreader (preferably a native speaker) to verify the accuracy of the translation. In addition, using trusted AI translator apps like Rask AI reduces the amount of mistranslations and inaccuracies.
2. The Need for Quality Control
Like the first challenge, this one also relates to quality control. Even though AI translator app providers understand and invest in technological necessities, AI translations still require quality control to guarantee the translated texts and video are culturally appropriate.
3. Ethical Considerations
Since AI is still a new technology in the market for some, there are some ethical considerations associated with using AI tools for translations and localization processes. One of them is the impact of AI on the job market and replacing human translators. In addition, not everyone likes the idea of AI translations since this usually means the company doesn't want to invest enough in making content that truly belongs to the new market.
However, this case is mostly related to poor translation quality. The best way to avoid this issue is by using translator apps that deliver human-like voice-overs that have also been checked and verified by human specialists who can add their personal touch when required.
4. Over-Reliance on AI
While translation can be done by technologies, where even Google Translate is enough for some texts, it is always best to have a human specialist in place to work on localization. AI tools are best as assistants and are not indebted to replace human work.
5. Limited Language Support
Although AI-powered translation tools are growing in popularity and are becoming increasingly advanced, not every app has enough supported languages. For example, the majority of tools offer only 30-50 languages to choose from, and in most cases, these are classic languages like English, Spanish, Italian, and German.
That is why it is best to choose tools with all the different languages and those apps that offer unique ones to choose from. For example, Rask AI has 130 supported languages for translation, where users can choose from classic and unique ones as well as traditional and Chinese simplified.
Wrapping Up
The rise of AI has had a great impact on how marketers and brands operate within the highly competitive market. Each industry has numerous competitors, so using technologies like AI-powered translator apps has quickly become a new norm. And while AI has many benefits, like translation and localization automation, it still requires human support and rechecking to deliver the best results.
Since AI is best used as an assistant, you can consider using apps like Rask AI for high paying languages and human translators for many other languages. This will help you reduce costs and time associated with translating text and videos to high paying languages like Japanese, Arabic, Chinese traditional and Chinese simplified, while ensuring accuracy across different translations.
One of the main reasons for using Rask AI as a translator app is its vast list of supported languages. With over 130 different languages to choose from, Rask AI also launched a new feature allowing creators to quickly translate video projects into the most supported languages within just a few clicks. It could streamline content creation and localization compared to human work, which usually takes weeks and months.
While Rask AI is the ultimate solution for various needs, from basic subtitle generation to the creation of human-like voiceovers, having a human specialist by your side is always a great idea to ensure accuracy and cultural relevance when translate to multiple languages.
