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During a recent interview on CNBC LIVE, Brian Sullivan introduced Brask, an innovative company renowned for its pioneering technology that can replicate the face, voice, and personality of any individual using advanced algorithms. Brian himself as a digital double acknowledged the remarkable capabilities of this technology and invited Maria Chmir, the founder and CEO of Brask to shed light on how their unique neural network has transformed the entertainment industry.
In the interview Maria explained that Brask has dedicated three years to developing this state of the art technology, which enables global brands and prominent clients to appear in commercials and movies without physically being present. She provided examples such as celebrities shooting commercials in different countries and even resurrecting authentic young versions of beloved actors for films. Maria emphasized the exceptional quality of Brasks' technology and mentioned that their only competition in terms of quality is the Disney app. So let’s embark on our journey with this captivating interview.
Brian Sullivan digital double:
— Welcome back to Last Call, I am Brian Sullivan. It is a DeepFake Friday. We are talking about an innovative company that can replicate any human’s face or voice and personality through algorithm processes in a matter of minutes. Don’t believe me? Well, I’m not real. I’m Brian Sullivan digital double created by a startup called Brask using images and video of real Brian to compile what’s called a mask. I’ve been replicated by a stand-in actor to read this monologue. And then my appearance and voices changed using AI. So now that I’ve got your attention, let’s send it back to the real Brian Sullivan as we dive deeper in this revolutionary technology.
Brian Sullivan:
— I have not seen it before. They told me I could not look at it, just kind of where the same thing. Now that is amazing, a little terrifying, and I am shocked at how handsome I actually am. But other than that it was a little bit, I mean that's amazing. So let's talk about that now. Global brands without working with that company brass to help celebrities and other high profile clients do things like appear in TV Commercials without actually physically being at the shoot. For more details on how they did it, let's bring in the founder and CEO of Brask, Maria Chmir. Maria, thank you by the way for doing that, again my teen sprung one on me they like to keep it, keep it busy here. How do you do that?
Maria Chmir:
— Hi Brian! I'm really excited with your reaction, oh my god, ahahaha, that's really great. So I think that our technology is working more simply than your reaction, haha. So that's really easy, if you ask me how it really works. I can tell that we have our unique neural network, that the team has been working on over three years. I think that the only one who can compete with us today in quality is the Disney app. They are really great at this stuff.
Brian Sullivan:
— So you know, it's interesting when you travel internationally. And I know you're in the Netherlands. We're, by the way, it's very late so thank you. Big name celebrities, some of them won't do Commercials here but they'll do commercials, overseas like Brad Pitt may sell Whiskey in Tokyo. And maybe they want to shoot him walking down the street, you know in Tokyo. Now he doesn’t need to go. As long as he and his people make the deal and approve it, you can get somebody kind of a similar build, slap his face on there and Brad can just chill in Malibu wherever he is and collect the check?
Maria Chmir:
— Absolutely, yeah. When you ask me about this case I'm thinking about Leo DiCaprio or about Brad Pitt, for example, chilling in Miami or Malibu and at the same time, these guys can make commercials in Australia. And this is really possible right now. Or imagine in some movie, where young versions of favorite actors come back to us, authentic young versions, not like in the Irish man, you know. So, soon we will see live baseball matches with legendary players, who are not with us right now.
Brian Sullivan:
— We can watch soccer football TV match with Pele you know, Babe Ruth in baseball — people who have, you know, left our planet a long time ago and we can watch that on TV. Yes, that's the cool side of AI, but there's a lot of people watching this thinking okay it's not 100% perfect, but it's pretty done good. How do we make sure this kind of technology is not used for really bad things?
Maria Chmir:
— Yeah, I understand what do you mean. In my opinion, the main thing is to overcome the anxiety about the nature of AI. After all, we are used to image and video editors every time. Didn't we have real people around us on Instagram before digital doubles were created?
