Pixellu: Empowering Photographers with Seamless Multilingual Content
From English-only tutorials to localized videos that resonate with photographers worldwide
70% lower cost
& faster production
3× output
10 → 30 videos/month
50%+ spikes
in BR & MX views
High satisfaction
natural AI voice praised
Context
Company
Pixellu is a software provider dedicated to optimizing photographers’ workflows by automating client galleries and feedback collection, serving over 1 million photography businesses worldwide.
Pixellu is a software provider dedicated to optimizing photographers’ workflows by automating client galleries and feedback collection, serving over 1 million photography businesses worldwide.
Industry
Photography Software / Creative Tools
Photography Software / Creative Tools
Key features used
Automated Voiceover, Full Dubbing, API Integration
Automated Voiceover, Full Dubbing, API Integration
From short tutorials on social platforms to in-depth customer stories on YouTube, Pixellu crafts engaging video content that inspires photographers around the globe.
“Rask AI motivates me to use this tool because it's an easy-to-use tool with a great outcome.”
Andrey Afanasenko
Regional Marketing Manager at Pixellu
The Challenge
Understanding Pixellu’s Content Types
Pixellu targeted three language markets English (U.S.), Portuguese (Brazil), and Spanish (Mexico & Latin America), and needed to localize both short-form and long-form video content for each region.
- Product Tutorials (30–60 seconds)
Quick, feature-focused clips designed for Instagram Reels and TikTok. - Customer Stories (3–5 minutes)
Deeper dives into real workflows and success tales, originally filmed in English. - High Demand for Multilingual Voiceovers
Generating voiceovers in three languages for every video strained Pixellu’s production pipeline. - Costly External Production
Outsourcing dubbing to studios and voice actors incurred high per-minute fees. - Time-Consuming Manual Workflow
Caption creation, booking sessions, and editing extended turnaround by weeks. - Preserving Emotional Nuance
Ensuring natural tone and intonation across languages was critical for viewer engagement.
The Solution
- Rapid Onboarding & API Integration
After discovering Rask AI on Product Hunt, Pixellu integrated the video dubbing API into its content pipeline within days, requiring minimal setup. - Automated VoiceOver & Full Dubbing
Leveraging Rask AI, Pixellu now produces in-house voiceovers for tutorials and fully dubs customer stories into Portuguese and Spanish—preserving every emotional nuance of the original footage. - Empowering In-House Production
By shifting to AI-powered dubbing, Pixellu eliminated reliance on external studios, dramatically reduced overhead, and accelerated its video publishing cadence. - Responsive Partnership
Rask AI’s dedicated support team collaborates with Pixellu, delivering quick feature updates and best practices to continuously refine their localization workflow.
The Impact
Faster Turnaround & Cost Savings
Production time for tutorials shrank from days to hours, and dubbing costs per video dropped by over 70%.
Increased Multilingual Content Output
Monthly localized output tripled from 10 to 30 videos across three language markets.
Broader Audience Engagement
Portuguese and Spanish videos saw viewership spikes of 50% in Brazil and 35% in Mexico, deepening audience connection.
Maintained Viewer Satisfaction
Audience feedback remained consistently positive, with users praising the natural quality of the AI-generated voiceovers.