Overview
For the Heralds of the Gospel, the message matters more than the medium. The Catholic association reaches across dioceses and parishes in Canada through missions, catechesis, and teaching, with a special focus on young people. But a message only lands when it's in your language, and most of their videos were barely being seen.
The Challenge
With most of their YouTube Shorts struggling to surpass 100 views, The Heralds needed a faster, more scalable way to produce high-quality voiceovers in both English and French. Traditional translation and dubbing workflows were slow, costly, and ill-suited for the fast-paced world of online video.
Low viewership
Short videos averaged fewer than 100 views, constraining evangelization efforts.
Resource constraints
Manual dubbing was time-intensive and expensive for a small team on a tight budget.
Inconsistent quality
One-size-fits-all translations lacked the nuance needed to engage different linguistic communities.
Scaling limits
Without automation, expanding to additional languages or longer videos was impractical.
The Solution
Seamless API integration
By integrating the Rask AI video localization API directly into their content pipeline, The Heralds unlocked fast, accurate, and scalable dubbing.
Automated dubbing & VoiceClone
AI-driven dubbing transformed English and Spanish source videos into native-quality French voiceovers.
Rapid turnaround
What once took days now completes in minutes, enabling near-real-time localization.
Extended length support
Rask AI empowers users to dub videos up to 2 hours, far beyond typical industry limits.
Responsive partnership
Rask AI's team provides prompt support and continuously evolves features based on real-world needs.
The Impact
30× increase in viewership
Localized Shorts jumped from under 100 to over 3,000 views within 24 hours.
Authentic engagement
Culturally and linguistically relevant content deepened connections with both English and French audiences.
Time & cost savings
Automated workflows slashed production time and expenses, freeing the team to focus on ministry.
Scalable outreach
Now able to explore new languages and longer videos effortlessly, The Heralds have broadened their evangelization footprint.
