English-only videos limited reach - AI added 100M potential users

A satellite-imagery platform localized product announcements into 10 languages, expanding its potential reach by about 100 million users while Rask AI handled 90-95% of the translation workload.

100M users reached

via localized launches

90-95% efficiency

less manual translation

Smart language picks

based on usage data

“I think Rask AI is a pivotal tool for marketing and global connectivity in general. It's only a matter of time until everyone starts using it.”

Tom Babb

Growth Marketing Manager, SkyFi

Overview

SkyFi wants anyone, not just governments and big enterprises, to pull satellite imagery and geospatial data straight from their phone. Built in Austin with teams across Europe and the US, its app strips away the technical barriers that once made Earth observation a specialist's game. The mission was global; for a while, the content wasn't.

The Challenge

SkyFi faced several obstacles in engaging a global audience:

English-only content

All announcement videos and support materials were exclusively in English, limiting SkyFi's ability to connect with non-English-speaking users.

High cost & long turnaround

Traditional video localization was prohibitively expensive and time-consuming, making it impractical for rapid, frequent releases.

Untapped market potential

Without localized content, SkyFi risked leaving significant marketing opportunities on the table across regions where English proficiency is low.

The Solution

Rask AI's comprehensive video localization platform enabled SkyFi to break language barriers and streamline its global outreach:

Expanding global reach

By translating and dubbing new product announcement videos into 10 languages, SkyFi increased its potential audience by approximately 100 million users.

High-quality translation & voice cloning

Rask AI handled 90-95 percent of SkyFi's translation workload, with VoiceClone preserving the authenticity of the brand voice across top languages.

Strategic marketing insights

SkyFi translated a CEO keynote into the top languages and used ad engagement metrics to prioritize further localization efforts, optimizing resource allocation.

Strengthening customer & partner relationships

Localized videos generated positive feedback, leading to new inquiries and stronger engagement with distribution partners.

Industry influence & broader adoption

SkyFi's success with Rask AI attracted investor interest and inspired other organizations to adopt AI-driven localization strategies.

The Impact

100 million more potential users reached through localized announcements.

Enhanced global team collaboration via culturally relevant materials.

90-95% translation efficiency, reducing manual workload.

Data-driven prioritization of languages for app localization.

“We announced the release of new product integrations in 10 different languages, which was able to max our potential reach to around 100 million more users.”