Overview
Pixellu exists to give photographers their time back. Its software for album design, client galleries, and proofing already serves more than a million photography businesses worldwide, taught through quick tutorials and in-depth customer stories. But that teaching only worked if you spoke English.
The Challenge
Understanding Pixellu's content types.
Pixellu targeted three language markets - English (U.S.), Portuguese (Brazil), and Spanish (Mexico & Latin America) - and needed to localize both short-form and long-form video content for each region.
Product tutorials (30-60 seconds)
Quick, feature-focused clips designed for Instagram Reels and TikTok.
Customer stories (3-5 minutes)
Deeper dives into real workflows and success tales, originally filmed in English.
High demand for multilingual voiceovers
Generating voiceovers in three languages for every video strained Pixellu's production pipeline.
Costly external production
Outsourcing dubbing to studios and voice actors incurred high per-minute fees.
Time-consuming manual workflow
Caption creation, booking sessions, and editing extended turnaround by weeks.
Preserving emotional nuance
Ensuring natural tone and intonation across languages was critical for viewer engagement.
The Solution
Rapid onboarding & API integration
After discovering Rask AI on Product Hunt, Pixellu integrated the video dubbing API into its content pipeline within days, requiring minimal setup.
Automated voiceover & full dubbing
Leveraging Rask AI, Pixellu now produces in-house voiceovers for tutorials and fully dubs customer stories into Portuguese and Spanish, preserving every emotional nuance of the original footage.
Empowering in-house production
By shifting to AI-powered dubbing, Pixellu eliminated reliance on external studios, dramatically reduced overhead, and accelerated its video publishing cadence.
Responsive partnership
Rask AI's dedicated support team collaborates with Pixellu, delivering quick feature updates and best practices to continuously refine their localization workflow.
The Impact
Faster turnaround & cost savings
Production time for tutorials shrank from days to hours, and dubbing costs per video dropped by over 70%.
Increased multilingual content output
Monthly localized output tripled from 10 to 30 videos across three language markets.
Broader audience engagement
Portuguese and Spanish videos saw viewership spikes of 50% in Brazil and 35% in Mexico, deepening audience connection.
Maintained viewer satisfaction
Audience feedback remained consistently positive, with users praising the natural quality of the AI-generated voiceovers.
