Overview
“Everyone deserves to dress well” isn't just a slogan for LC Waikiki - it's the job. From a single idea in Turkey, the brand grew into a retailer with stores in 60 countries, and dressing the world well starts with getting the right content, in the right language, to every store team at the right time.
The Challenge
Managing production and multi-language complexity.
What are gemba videos? Gemba videos are store-floor recordings that show real-life operations like displays, customer interactions, and staff work. Retailers use them for training, improving processes, and sharing best practices across locations.
High volume, tight budget
LC Waikiki needed to localize thousands of minutes of gemba videos every month.
Time-consuming manual translation
Traditional translation and dubbing were too slow for the fast-paced retail environment.
One-size-fits-all language didn't work
Producing content in only one common language led to inefficiencies and cultural mismatches across regions.
Complex, multi-region coordination
Managing dozens of languages and disparate teams was complicated and prone to delays.
The Solution
LC Waikiki wanted a more efficient, scalable localization process to deliver culturally relevant videos to its global stores. By integrating Rask AI's automated video localization API, the company streamlined how localized content is produced and distributed.
Straightforward implementation & API integration
LC Waikiki quickly integrated Rask AI into its existing content management and distribution systems with minimal setup.
Automated translation & dubbing
Rask AI handles an average of 20,000 minutes per month across 32 languages, ensuring fast, accurate localization.
Responsive partnership
Rask AI's team provides prompt support and addresses new feature requests quickly, adding value beyond the technology.
The Impact
By adopting Rask AI, LC Waikiki has achieved measurable results:
Faster time to market & cost savings
Automated workflows slashed turnaround times and cut costs dramatically, staying well within the monthly budget.
Unmatched production volume & velocity
Localizing 20,000 minutes of video monthly would be unattainable without AI, letting LC Waikiki scale like never before.
Quality interactions across 56 countries
Culturally and linguistically relevant videos have improved engagement with both customers and store teams.
Enhanced productivity
Teams now devote more attention to strategic initiatives, rather than being bogged down by manual localization tasks.
