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Studio dubbing was slow and costly - AI opened 51 languages

A non-profit with a two-person production team now dubs its full course library into 51 languages, running more than 9,700 localization projects.
51 languages
dubbed with Rask AI
5 regions
where partners run the course
17 videos
per language in the library
“Once we switched from agency to AI, it was like we landed on a different planet. Rask really came in handy and saved us a lot last year, when we started working intensely.”
Cihan Çelikkan
Emanuel Biro
Video Production Lead at Generosity Path

Overview

Generosity Path teaches generosity with one course. Volunteers run it for free, in small groups, anywhere in the world. Each group needs the video in their own language. The course has about 70 videos, so adding one language means producing 70 more videos.

The Challenge

Reaching the world on a non-profit budget.

The library multiplies

The course has 70 videos. Five languages means 350 videos. Fifty languages means 3,500. The team wants to reach more than 150 languages.

Studio work limited the number of languages

Voice artists and studio time were the biggest cost in the budget. That cost decided how many languages the team could add each year.

Difficult source material

Field-shot documentaries carry several speakers, a wide range of English accents and segments recorded in local languages.

A course that keeps changing

The original course is under continuous revision, so every update reaches every language version.

The Solution

Voice settings replace casting

Intensity, similarity and expression are set per project, and voice cloning carries the speaker’s character into each language.

Wide language coverage

Swahili for Kenya and Tanzania, Amharic, Kazakh, Kannada, Tamil, Telugu, Georgian, Tagalog, Burmese and Nepali are all running.

Support on the hard languages

Rare language pairs and field audio produce edge cases, and the Rask team works through them with the video lead.

Plans that follow the cycle

The team produces in short periods, around each content release. They raise the plan when production starts and keep the unused minutes for the next one.

Native speakers approve the script

Translations are drafted and corrected by around 30 volunteer and partner reviewers, then the approved SRT goes into Rask AI for dubbing.

The Impact

51 languages in production

Spanish, French, Indonesian, Swahili, Bengali, Romanian, Japanese, Tamil, Vietnamese, Kazakh and Amharic among them, across 9,700+ projects.

Budget moved from studios to reach

What was spent on voice artists and studio hours now funds more languages and more countries.

A course that can keep improving

Dubbing runs as a pipeline step, so a revision to the master version reaches every language version.

The next step is finding partners

With 55 countries still on the list, the work ahead is distribution and local partners.

“It allows that agility, that quick turnaround. We can reach the world with lower budgets.”
Stephanie Niste
Stephanie Niste
Contextualization Manager at Generosity Path

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