Overview
CAME sells through electrical installers. Those installers need to know how each product is fitted, and they learn it from video. Marco Di Tommaso builds that video: product tutorials and installation guides, published on YouTube and inside the company training platform. He builds them for every country CAME sells in.
The Challenge
One person, many countries, many languages.
An agency took months
An outside company produced the videos. From the first idea to one finished language took 1-2 months.
Some languages were missing
The internal tool CAME built covers the major languages. Ukrainian, Croatian and Hungarian were not among them.
Filmed video needs a real voice
Slides can use a synthetic voice. A video with a person on camera needs the voice to match the picture.
Speed of speech changes per language
The same sentence takes six seconds in one language and seven in another. The timing has to be corrected by hand.
The Solution
Rask covers the missing languages
CAME translates most videos with its own tool. Rask handles the languages that tool cannot reach, starting with Ukrainian and Croatian.
One video, many countries
Marco uploads the finished Italian or English video, chooses the language and downloads the result. The same source video serves every market.
Voice and lip sync for filmed video
When a person is on camera, voice cloning and lip sync keep the delivery natural.
Free to try before buying
Marco tested Rask with a free video before any purchase. The quality was good and the setup was simple.
The library grows every year
CAME has localized video with Rask since November 2023, adding languages as new markets open.
The Impact
13 languages from one desk
Croatian, English, Ukrainian, Portuguese, Russian, German, Spanish, French, Polish, Italian, Turkish and Albanian all run through the same process.
Training in the installer's language
Electrical technicians watch the instructions in their own language instead of in English.
Faster releases per language
Video that used to take one or two months per language now moves at the speed of the internal team.
More than 400 videos delivered
CAME has downloaded more than 400 finished localized videos since 2023, across every market it sells in.
