Table of contents
The client
SkyFi headquartered in Austin, Texas, operates with a global footprint, including teams across Europe and the US. SkyFi's mission is to make geospatial data, satellite imagery, and balloon data and analytics more accessible to enterprises and individuals. Through a user-friendly mobile and web app, SkyFi enables easy acquisition of satellite or aerial images, democratizing the use of geospatial data.
The challenge
Before discovering Rask AI, all of SkyFi’s content, including announcement videos about new product releases and support materials like YouTube tutorials or how-to videos, was exclusively in English. This limited SkyFi’s ability to fully engage with a worldwide audience, leaving a vast amount of marketing potential untapped.
Although interested in making their content more accessible, SkyFi's team viewed video localization as too costly and time-consuming, so they hadn't seen it as a practical option.
How Rask AI brings value
Rask AI has provided SkyFi with a comprehensive solution for video localization, enabling them to reach a global audience, gain strategic marketing insights, enhance customer and partner relationships, support their global team, and set an innovative trend in the industry.
Expanding global reach
One of SkyFi’s first experiments with Rask AI yielded remarkable results. By localizing the announcement of new product integrations into 10 different languages, SkyFi was able to expand its reach to around 100 million more users around the world.
High-quality translation and voice cloning
Rask AI manages 90 to 95% of the translation workload for SkyFi, delivering precise and efficient translations in multiple languages. While a quick quality check might be conducted by multilingual members of the team, SkyFi trusts Rask AI’s judgment where it lacks in-house expertise.
The VoiceClone feature ensures that SkyFi’s message retains its essence across the top 10 languages in the world, maintaining the authenticity and uniqueness of their brand's voice.
Insights for marketing strategy
Rask AI has also played a role in informing SkyFi's marketing strategies. By translating a video of their CEO speaking at an event into the top 10 languages and running targeted ad campaigns, SkyFi was able to use the engagement rates as indicators of demand for specific languages. This innovative approach has helped them prioritize which languages to focus on for app localization, optimizing resources based on consumer interest.
Strengthening relationships with localized content
SkyFi's commitment to accommodating customers in their native languages has paid off. They've received ~10 inquiries from potential customers who appreciate this approach – a notable achievement for a startup with substantial order volume. The team also receives positive feedback from partners who appreciate the option to distribute marketing materials in the local language.
Moreover, localized content makes it easier for SkyFi to cater to the needs of a multinational team. Wherever they are in the world, SkyFi employees now have an easier time reaching out to their wide-ranging LinkedIn networks with customized videos.
Industry influence and broader adoption
SkyFi's pioneering use of Rask AI for marketing has not only set a precedent in the industry but has also triggered a broader trend towards adopting AI localization for global expansion. Beyond its immediate impact on customers, partners, and the team, the tool has attracted the attention of investors. This suggests that SkyFi is not only disrupting its industry but also influencing the marketing landscape as a whole.
Bonus video: California Dreamin' with Rask AI
Watch the video to discover how SkyFi's ingenious use of Rask AI turned a simple English video into a sidesplitting masterpiece!
Ready to Step Into New Markets? Discover how Rask AI can streamline your localization efforts and boost the impact of your promotional content.
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